Genius Sports, a global powerhouse in real-time sports data, has announced the appointment of Tony Marlow as its new Chief Marketing Officer, tasking him with leading global marketing, communications, and brand strategy as the company expands its influence across the interconnected sports, betting, media, and advertising ecosystem.
“We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem,” said Mark Locke, Chief Executive Officer of Genius Sports. “As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.”
Marlow brings extensive experience building high-growth marketing organizations at the intersection of media, technology, and advertising. Most recently, he served as Chief Marketing Officer at LG Ad Solutions, where he helped establish the company as a category leader in connected TV. He previously held CMO roles at Integral Ad Science and Data Axle and led B2B marketing at Yahoo prior to that.
“I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most,” shared Tony Marlow, Chief Marketing Officer of Genius Sports. “That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.”
Marlow will focus on leading the company’s global go-to-market efforts across its core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers and brands. His appointment reflects Genius Sports’ continued investment in its leadership team as the business expands across multiple products, partners and markets, and captures the growing opportunity within real-time sports data and the live moment economy.
