As part of IAB NewFronts, Genius Sports will host a March 26 event spotlighting its strategic vision, streamed live to global audiences.
During NewFront, Genius Sports will debut its Moment Engine, a real‑time solution that turns live sports into an addressable media channel by unifying official league data, proprietary signals, activation tools, and measurement to help brands identify, trigger, and optimize campaigns around key moments as they unfold.
Integrated with leading supply-side platforms (SSPs) and accessible through major demand-side platforms (DSPs), Moment Engine has already been deployed at scale during tentpole events such as the Super Bowl, with additional campaigns ramping ahead of the NBA Finals and FIFA World Cup.
The NewFront will also feature conversations with leaders from Publicis Sports, NBCUniversal, the NFL and WNBA, Lowe’s and others, exploring how live sports is evolving into a real-time, data-powered and addressable media environment.
Attendees and viewers will also see a fireside chat with former New York Giant David Tyree, exploring how iconic moments like the ‘Helmet Catch’ can evolve from cultural flashpoints into scalable commercial opportunities for brands.
“Live sports is the last environment where attention is both massive and immediate,” said Mark Locke, CEO of Genius Sports. “Moment Engine allows brands to act on that attention in real-time, with the precision and measurement they expect from digital. This is a fundamental shift in how sports media is bought, activated and optimized.”
The presentation will begin at 9:00 a.m. ET and conclude at approximately 11:00 a.m. ET. A live webcast of the presentation can be accessed using this link. A replay of the webcast will be available on the Investor Relations website within 24 hours following the event.
As the operating system of modern sports, Genius Sports enables brands to turn live sports moments into instantly addressable, measurable media, connecting real-time fan attention directly to commercial outcomes. Genius Sports is the trusted partner to WPP Media, Publicis Sports, PMG as well as global brands including EA Sports.
