Genius Sports, an official partner powering global sports, betting, and media, has announced a global partnership with Publicis Sports to reshape the future of fan engagement via FANHub, Genius Sports’ proprietary sports advertising platform.
Through FANHub, Publicis Sports clients will gain access to the most advanced sports advertising technologies available. This AI-driven platform enables brands to connect with specific, verified fans at peak moments of passion and attention, delivering messaging that aligns seamlessly with in-game action.
By leveraging Genius Sports’ proprietary data signals, Publicis Sports further strengthens its rich data sets, enabling teams to activate real-time campaigns that move in sync with the game-turning key moments of drama, triumph, and surprise into powerful opportunities for brand engagement and emotional connection.
The partnership will focus on three main pillars:
- Moment-Driven Activation: Unlocking live sports data and emotional fan signals to deliver targeted media placements across the programmatic ecosystem. Enabling campaigns to react in real time, whether it’s a game-winning touchdown, a record-breaking play, or a stunning upset.
- Immersive Ad Innovation: Launching next-generation ad experiences, from augmented and contextual placements within live broadcasts to second-screen fan interactions.
- Measurement and Intelligence: Building new frameworks for sports media accountability that connect emotional engagement with measurable business impact.
“Together with Publicis Sports, we’re ushering in a new era in sports advertising, one where emotion, data, and creativity converge to elevate every fan experience,” said Josh Linforth, Chief Revenue Officer, Genius Sports. “FANHub enables brands to be part of the moments that ignite passion and stay with fans for life. Publicis Sports’ global reach and commitment to innovation make them the perfect partner as we continue to redefine how brands engage with global sports fans in the moments that truly matter.”
As part of this partnership, Publicis Sports will also join the Genius Sports Innovation Council, an advisory forum of leading leagues, teams, and broadcasters dedicated to advancing the next generation of sports advertising innovation.
“Sports are one of the few places where emotion, community, and culture collide in real time, and it’s why we’ve been rapidly innovating and scaling our sports capabilities for clients,” added Suzy Deering, Publicis Sports CEO. “This partnership expands upon our Connected Media offering and unique access to Epsilon identity and Sponsorship Intelligence data that gives brands the power to plan, execute, and measure their campaign across every channel, bringing them directly into moments that matter – not just as spectators, but as part of the action. Our goal is to create content and experiences that feel as alive, dynamic, and responsive as the game itself.”
