Monday, May 27, 2019

INTELLIGENCE

Content and innovation key to success in Asia’s online slots market

It wouldn’t be fair to say that anyone enquiring about the Asian gaming scene faces a wall of silence when it comes to the specifics of the market but there is an element of the-first-rule-of-fight-club about it all.

PAGCOR’s targeting of Europe hits the spot

The news at the start of the year that PAGCOR was promoting the advantages of gambling operators from the UK and Europe basing themselves in the Philippines comes at an interesting time in the development of Europe’s jurisdictional map.

Bright future seen for gaming growth

Despite short-term headwinds from China’s slowing economy and trade friction with the U.S., analysts remain optimistic Macau will retain its crown as Asia’s top gaming hub.

What’s in a name?: Effective branding of casino properties

The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period. Yet, from the vantage point of the customer, branding remains as important as ever. I would go so far as to argue that despite the consolidation and the consequent rebranding of properties, it behooves casino operators to use the power of individual brands as a key ingredient in their marketing strategy.

Sizing up Sihanoukville

Construction in the once sleepy seaside town of Sihanoukville is everywhere, with cranes, cement trucks, container lorries, and excavation generating clouds of endless dust.

Robust rules lacking in live casino boom

Cambodia is Indochina’s undisputed king of live dealer gaming, with land-based casinos rushing to install dedicated set-ups to stream action from gaming floors to online players.

MOST READ

Can Corona lure in the locals?

On first glance, the island of Phu Quoc, with a population of just 100,000, would appear to be an unusual destination for arguably Vietnam’s most significant casino development to date.

Training ground – how casinos are promoting from within

For operators in Asia, it has become easier to promote from within, rather than look further afield.

Robust rules lacking in live casino boom

Cambodia is Indochina’s undisputed king of live dealer gaming, with land-based casinos rushing to install dedicated set-ups to stream action from gaming floors to online players.

Sizing up Sihanoukville

Construction in the once sleepy seaside town of Sihanoukville is everywhere, with cranes, cement trucks, container lorries, and excavation generating clouds of endless dust.

What’s in a name?: Effective branding of casino properties

The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period. Yet, from the vantage point of the customer, branding remains as important as ever. I would go so far as to argue that despite the consolidation and the consequent rebranding of properties, it behooves casino operators to use the power of individual brands as a key ingredient in their marketing strategy.

Midsummer Networking Social, 21 June, Manila

We'll be celebrating the solstice once again at the next Asian Gaming Networking Social, to be held from 6.30 - 9.30 on Friday 21...

Australasian Gaming Expo & Seminar 2019

Featuring well over 200 exhibitors, and welcoming more than 6,000 attendees across 19,000 square meters of exhibition space, the Australasian Gaming Expo (AGE) is the biggest hospitality...

Mekong Gaming Summit 2019

Due to take place at the Sofitel in Phnom Penh from 10-11 September 2019, the Mekong Gaming Summit 2019 will gather operators, regulators, ministers,...