The title battle is the highlight of the tournament in America. The World Football Forum final in Qatar was watched by over 1,5 billion people, and according to Macquarie’s estimates, over $5,25 billion was wagered on the Argentina vs France match – that’s 17,5% of the total stakes on all games in the 2022 competition.
Due to the increased number of participants and the wider geographical reach of the event, the World Championship final in East Rutherford is set to break new records. The task for affiliates is to prepare for the biggest sporting event of the year, and 1xPartners will explain how to do this.
New scale means new challenges
The match for the title of world football champions is an opportunity that arises only once every four years. This periodicity makes the entire tournament a unique spectacle, with the battle for the trophy transcending the boundaries of a sporting event and becoming a global show. At the same time, the American football forum has established a new benchmark for global reach, setting records for the number of participating teams (48), host nations (3), and the intensity of the schedule – 104 matches over 39 days.
The Spain vs Argentina game will be the highlight of the tournament and will decide the title race. The global interest in this fixture stems from the fact that it’s a clash of continents – Europe’s strongest team will take on the world and South American champions. Both sides have had a tough journey, treating fans to a wealth of excitement. Spain’s discipline vs Argentina’s spirit – it’s a high-profile showdown that is sure to set a new record for viewership.
Practical ways to increase conversion rates
It’s best to start preparing for the final with retention – many fans have only bet on their national teams, but they’re ready to come back and place a bet on the decisive match if they’re reminded about it. You should make the most of all available tools, including email newsletters, push notifications, and announcements featuring viral creative content.
Immediately after the semi-finals have finished, it’s essential to capitalize on the engaged audience’s enthusiasm. SEO texts discussing the teams’ chances of winning the title, pre-match analysis, and an overview of the most interesting betting markets encourage users to take action. You can also enhance a standard announcement with an exclusive promo featuring free bets and other bonuses, or run a competition with a prize for those who correctly predict the correct score of the game.
During the match, you’ll have to focus on the Live betting feed. Every corner kick, yellow card, and, of course, every goal can provide strong motivation to place a bet. Live betting will allow fans to be right at the heart of the action at MetLife Stadium, and the 1xBet platform has everything they need. Rapidly updated odds, access to statistics, instant response times, and a wide selection of betting markets will enable users to turn their interest into real bets.
Once the World Championship final is over, we need to remind the audience that the big football season is just beginning. The Premier League, Serie A, La Liga, the Bundesliga, and Ligue 1 kick off in just a month. Outright bets are the best way to prepare for the start of the top European leagues and the Champions League. Prediction competitions, fantasy leagues, and multi-level promos will help to build the audience’s interest in these tournaments.
Don’t miss your chance!
Shakira & Burna Boy’s hit “Dai Dai”, dedicated to the tournament in America, racked up over 400 million views on YouTube in less than a month and topped the platform’s trending chart. The Colombian singer’s energetic dance inspired millions of people to make Reels and TikTok videos, becoming the most global flash mob of the summer. The World Championship final will see a peak in mobile traffic and social media activity, giving affiliates a unique opportunity to earn money.
1xBet’s flagship program, 1xPartners, will help you monetize viewers’ interest in the match in East Rutherford. It offers localization of advertising materials for 150 countries and up to 45% commission via RevShare. Partnerships based on the CPA and Hybrid models are also available.
1xPartners has all the tools you need to effectively monetize traffic and capitalize on the global interest in the World Championship final.
