Digitain has strengthened its sportsbook offering through a new partnership with Pythia Sports and Racing1, enabling operators across its global network to access a comprehensive horse and greyhound racing solution through a single integration.
The collaboration brings together Pythia Sports’ specialist racing data, pricing and trading expertise with Racing1’s international racing content and media rights package, providing Digitain partners with seamless access to year-round racing markets and events from leading jurisdictions worldwide.
The agreement comes at a strategic time for Digitain following the acquisition of its UK license, positioning the company to further enhance its offering in regulated markets. The first operator deployment is expected later this summer, with technical integration scheduled for completion in August.
Through Racing1 Markets, operators will gain access to a steady stream of high-frequency betting opportunities across horse and greyhound racing. Coverage includes major racing events and content from the UK, Ireland, the United States, Australia, New Zealand, South Africa, South America, the Middle East and Turkey, helping operators broaden their content portfolios and engage players throughout the year.
Stephen Davison, Head of Commercial Operations at Pythia Sports, said the partnership represents another important step in bringing racing products to a wider operator audience. “Digitain is one of the industry’s most recognised sportsbook providers, and we’re delighted to have been selected as its racing partner. Our goal is to simplify racing for operators by combining data, pricing, risk management and media rights into one solution, allowing partners to focus on delivering an exceptional player experience.”
Alex Jones, Regional Sales Director at Digitain, highlighted the value the new offering will bring to the company’s operator network: “This partnership helps us further enhance our sportsbook portfolio with premium racing content supported by trusted expertise. Through a single integration, our partners can offer horse and greyhound racing backed by comprehensive data, trading services and media rights, creating new opportunities to engage players and grow within regulated markets.”
The partnership also supports Pythia Sports’ continued expansion strategy, building on recent growth initiatives and its collaboration with Racing1 Markets to deliver managed trading services and racing content solutions across the industry.
Jack Whitaker, Head of Commercial at ARC and spokesperson for Racing1, added: “Digitain’s global footprint makes this an exciting opportunity for Racing1. Together, we look forward to introducing racing content to new operators, expanding the sport’s reach and connecting with new audiences across multiple territories.”
By combining technology, content and trading expertise, the partnership enables Digitain to provide its operators with a scalable racing solution while expanding access to some of the sport’s most prestigious events and betting markets worldwide.
