Leading sportsbook and iGaming provider Digitain has appointed 15-year industry veteran Terry Lee as its new Head of Asia Region to spearhead commercial growth and strategic partnerships across the rapidly evolving market.
In his new role, Terry will be responsible for driving Digitain’s regional growth strategy, strengthening relationships with partners, expanding the company’s presence across regulated Asian markets.
Terry’s appointment reflects Digitain’s ongoing commitment to investing in experienced industry leaders as the company continues its global expansion and further strengthens its position as a trusted technology partner for operators worldwide.
Terry Lee, the newly appointed Head of Asia Region at Digitain, said: “I am honored to join Digitain as Head of Asia Region at such an important stage of the company’s global expansion. Digitain stands out as a company that truly understands the importance of adaptability, localization, and strong partner relationships. In my new role, my focus is to establish Digitain in key regulated markets by building strategic partnerships and pursuing local opportunities to accelerate our regional growth and commercial success.”
Ani Mkrtchyan, Chief Sales Officer at Digitain, welcomed Terry to the company, commenting, “We are delighted to welcome Terry to Digitain. His extensive industry experience, deep understanding of regulated Asian markets, and proven ability to build strong commercial relationships make him an excellent addition to our leadership team. Asia remains a strategic growth region for Digitain, and Terry’s expertise will play a key role in supporting our expansion plans and delivering continued success for our partners.”
As Digitain continues to expand its global footprint, the appointment of Terry Lee further strengthens the company’s regional leadership capabilities and commitment to delivering market-leading products and services across Asia.
