Genius Sports has announced an exclusive partnership with Serie A to capture, distribute, and commercialize official data and low-latency betting video streams from Italy’s top football competitions through the 2028/29 season.
This landmark agreement grants Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture, delivering the fastest, most accurate, secure data and premium video to its global network of sportsbook partners.
Genius Sports will also gain access to Lega Serie A data including tracking, for media exploitation, supporting a range of editorial activities including broadcast augmentation as well as match reports, news content, and analysis.
Genius Sports and Serie A will partner to protect and enhance the value of one of the world’s most prized football data assets, working together on robust anti-infringement measures to ensure sportsbooks enjoy secure, uninterrupted and trusted access to premium content for their customers.
Building on Genius Sports’ unrivalled content portfolio, this partnership will supercharge BetVision, the world’s first interactive live betting product. First launched with the NFL across major US sportsbooks, BetVision is transforming the in-play betting experience by enabling bettors to watch live games, interact with stats overlays, customise viewing modes and place bets seamlessly within a single interactive player.
Luigi de Siervo, CEO of Lega Serie A, said: “Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorized distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season.”
Mark Locke, CEO of Genius Sports, added: “We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance.”
This exclusive new partnership builds on Genius Sports’ recent acquisition of official betting data rights for select competitions under the European Leagues Association. The company will now deploy its groundbreaking GeniusIQ platform and tracking technology across European football, redefining performance analytics, officiating precision, and fan engagement.
