Good Morning. Loyalty is everything. IGT’s Michael Cheers points out that companies were forced to focus on their local market during COVID – improving their loyalty programs and setting up a more sustainable future. A future seeing strong growth in the Philippines – with IGT setting up its first Manila showroom this year. And in China – inbound tourism is improving, with HK, Korea, Japan and Singapore joining long-haul markets the US and the UK.

Your Daily Asia Gaming eBrief: COVID helped companies refocus on local market

What you need to know

  • COVID forced businesses to improve loyalty programs and refocus on the local market, says IGT’s Asia Sales Director Michael Cheers.
  • Chinese inbound tourism is on the rise, with a spike in interest from HK, Korea, Japan and Singapore as well as the US and UK.

On the radar

AGB Intelligence


ASEAN 2023 Interview_IGT_Michael Cheers, local market, asia gaming ebrief

COVID forced companies to focus on locals: IGT’s Michael Cheers

Michael Cheers, IGT’s Sales Director for Asia, notes that there was one positive benefit of COVID – forcing companies to focus on the local market and improve their loyalty programs. The shift is healthy for the long-term, notes Cheers, who pointed out the example of the Philippines, a country poised for enough growth that the group is setting up its first showroom in the nation later this year.

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