Attracting the Gen Z demographic implies catering to local preferences, says Evan Spytma, CEO of Casino Plus.
According to Spytma, in regions “like Macau, the gaming landscape is heavily dominated by baccarat”; however, the younger generation in other markets, such as the Philippines – where Casino Plus operates, has different inclinations.
“Many local players have a deep-rooted familiarity with traditional games,” Spytma explains. “These are games they grew up with, often playing during holidays and festivals. By focusing on these familiar local games, we can engage younger audiences who are already comfortable with them.”
Spytma noted that Casino Plus plans to enhance these experiences by adding odds and jackpots and more options that could make their platform more appealing and exciting, while stressing the importance of being present on platforms favored by the target demographic.
However, Casino Plus pointed out that current restrictions on platforms like Google and app stores pose challenges for targeting younger players in the Philippines.
Spytma noted that he is optimistic that, “by collaborating with the government, these barriers can be navigated, particularly as other regulated markets begin to open up. There’s a significant opportunity for convergence online,” he notes.
“The Philippines should embrace this shift, which would not only benefit local operators but also enhance the gaming experience for younger players,” indicated the executive.
Spytma was part of a panel debate on convergence between online and land based offerings held on Tuesday at the ASEAN Gaming Summit in Manila.
