Macau casino operator Galaxy Entertainment Group has renewed its three-party partnership with Alibaba Group’s Damai Entertainment and Macau Pass Group for another three years, aiming to strengthen cooperation in live entertainment and ticketing services across the Greater Bay Area.
The renewed agreement, announced by Galaxy Macau, extends a collaboration first launched in 2023. Under the new three-year term, the partners will continue to coordinate large-scale live and online events in Macau and the region, such as concerts, stage productions, film screenings, award ceremonies, and sports or cultural exhibitions.
According to a joint statement, the initiative seeks to further develop Macau as a performing arts hub within the Greater Bay Area while exploring potential projects outside the city. The companies also plan to expand cooperation in marketing, ticketing, and membership programs to improve customer engagement and event visibility.
Damai Entertainment, which operates one of China’s leading event ticketing platforms, will continue supporting Galaxy Macau in upgrading its ticketing systems and assist Macau Pass with technical and hardware improvements. The companies said these efforts are aimed at creating a more streamlined and secure ticket-purchasing experience for audiences.
The renewed deal follows a series of collaborations since 2023 that have brought major concerts, theatre performances, and entertainment events by mainland Chinese artists to Galaxy Macau’s venues. Previous productions have included pop concerts, musical theatre, and comedy shows that drew audiences from across the region.
The cooperation also builds on Damai’s rollout of its international event-management platform, Maitix, whose global ticketing system was introduced at Galaxy Arena in 2024. The system handles high-volume ticket sales and includes enhanced cybersecurity safeguards such as DDOS protection and anti-bot measures.
Representatives from the three companies said the partnership aims to broaden Macau’s entertainment offerings and attract more cultural and creative professionals to the city, in line with efforts to diversify the local economy beyond gaming.
