Cambodia will roll out a “China Ready” tourism initiative alongside a visa-free entry trial for Chinese visitors starting June 15th, as the government seeks to boost arrivals and restore confidence in the market.
Speaking to local media, Minister of Tourism Huot Hak said authorities have prepared policies, enforcement, and services to support the four-month trial, which runs through October 15th. Chinese passport holders, including those from Hong Kong and Macau, will be allowed multiple entries with stays of up to 14 days, requiring only an electronic arrival card for entry.
The initiative comes as Cambodia intensifies efforts to improve its tourism image following concerns linked to telecom fraud. Huot Hak acknowledged such activities had affected investor and visitor confidence but stressed that these crimes are largely transnational. The official said the government has launched large-scale enforcement actions aimed at dismantling criminal networks and is accelerating legislation on anti-telecom fraud to strengthen penalties and oversight.
“Current enforcement operations are extensive and focused on completely eliminating telecom fraud chains within the country,” he said, adding that the overall security environment and international perception are gradually improving.
China remains one of Cambodia’s most important source markets. Cambodia welcomed more than 1.2 million Chinese visitors in 2025, accounting for roughly 22 percent of its 5.57 million total international arrivals, according to official data.
The visa-free policy is being introduced during the “green season” to stimulate off-peak demand, while the trial period will allow authorities to assess outcomes and consider adjustments.
Huot Hak said a cross-ministerial task force has been established to coordinate implementation with diplomatic missions, tourism operators, and media in both countries. Under the “China Ready” plan, Cambodia will enhance services tailored to Chinese travelers, including language support, payment convenience, and customized tourism offerings.
