DigiPlus Interactive Corp. has joined the Brazilian Institute of Responsible Gaming (IBJR), an association whose members account for more than 60 percent of Brazil’s regulated betting market, as the Philippine digital entertainment company continues investing in the country under its BingoPlus brand.
DigiPlus, which also operates ArenaPlus and GameZone, will participate in the group’s efforts to promote responsible gaming, strengthen regulatory compliance and combat illegal betting.
Carlos Lima, IBJR’s chief executive, said DigiPlus’ entry reflected the sector’s growing maturity and its commitment to regulation. He added that the association would continue prioritizing player protection while taking a firm stance against the unregulated market.
“Joining the IBJR reflects DigiPlus’ expansion in Brazil, where we already operate the BingoPlus brand and continue to invest in growing our presence in the country,” said Graham Tidey, managing director of DigiPlus in Brazil.
Tidey said the company would draw on more than 25 years of entertainment industry experience and its digital expansion in the Philippines to grow in Brazil “in a responsible manner and in full compliance with regulatory requirements.”
Founded in 2023, IBJR brings together local and international betting companies and bases its work on two priorities: tackling the clandestine market and promoting responsible gaming. DigiPlus joins members including bet365, BetMGM, Betsson Group, Entain, Flutter Brazil, Kaizen Gaming and KTO Group.
The IBJR release referred only to BingoPlus operating in Brazil and gave no update on the status of GamePlus, the platform DigiPlus paused on October 10th, 2025, three weeks after its soft launch began. The company at the time described the trial as a ‘live learning laboratory’ for understanding local player behavior and cultural preferences.
DigiPlus said the findings would support the development of a more localized product, with a full-scale relaunch planned for early 2026.
