GR8_TECH has expanded its footprint in the Georgian market through a new partnership with Setanta Bet, the licensed online betting brand operating within the renowned Setanta Sports ecosystem.
The collaboration sees Setanta Bet deploy GR8_TECH’s GREAT_SPORTSBOOK iFrame, equipping the operator with a flexible sportsbook platform tailored to the demands of today’s digital betting landscape.
As the latest member of GR8_TECH’s Champions Club, Setanta Bet joins a growing community of operators leveraging advanced technology to drive player acquisition, improve retention, and streamline sportsbook operations. The integration enables the brand to enhance its sports betting proposition while maintaining a seamless and consistent user experience.
“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club,” said Vardan Hakobyan, Head of Sales at GR8_TECH. “The brand has successfully created a strong connection between sports content, player engagement, and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”
“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand,” added Tamar Badashvili, CEO at Setanta Bet. “It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands. We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial.”
The GREAT_SPORTSBOOK iFrame delivers access to more than 180,000 monthly sporting and esports events across over 50 disciplines. Designed for scalability and rapid market deployment, the solution combines 24/7 live betting coverage with AI-driven recommendations, integrated CRM functionality, and extensive customization features to support localized player experiences.
In addition, Setanta Bet benefits from a comprehensive suite of engagement tools, including personalized odds and margins, cashout functionality, multi-bet options, geo-targeted content, customizable widgets, and a mobile-first interface. Together, these capabilities are designed to boost player interaction while helping operators optimize revenue and operational performance.
The launch further reinforces GR8_TECH’s commitment to supporting regulated operators with innovative sportsbook technology and scalable solutions that can adapt to the evolving needs of local markets.
