Good Morning. From basements to packed arenas – Esports has come a long way, with experts noting that consumers are tech-savvy, young and have deep pockets – and they’re ready to bet if you know how to target them. Meanwhile, in Macau, Galaxy rounded out the city’s 1Q23 concessionaires reporting, recording $244mln in EBITDA as net revenue topped $900mln. In romantic news, Chinese Valentine’s Day boosted tourism, in particular hotel bookings.

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AGB Intelligence

ESPORTS

esports, consumers are young, savvy and with propensity for betting

Rethinking your view of Esports, the next big thing

A panel of experts sit down to discuss the misconceptions behind Esports as a whole – its current dimension and growth potential and, particularly, how intimately it’s tied into the gaming industry. With young, savvy consumers with deep pockets and a propensity to bet – those targeting the segment need to know which region they’re marketing to, which title is being played and how to get the most back on their investment.


Industry Updates

  • Play’n GO secures safer Gambling Standard Certification.
  • Pragmatic Play empowers players in Zeus Vs Hades – Gods Of War.

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