Pragmatic Play, a leading content supplier to the iGaming industry, has unveiled Waves of Poseidon, taking players on an oceanic adventure with the god of the sea.
Poseidon guards the reels in this 6×5 pays-anywhere slot, where consecutive tumbles can build a locked multiplier reel up to 20x. When a bonus symbol hits, it unlocks the reel and can randomly boost the value of all multipliers on the reel by up to 50x.
Landing 4-6 scatters triggers the bonus game with 10-20 free spins. The multiplier reel remains unlocked throughout the feature, and every bonus symbol is guaranteed to hit with a multiplier of up to 50x. Each scatter that lands in the bonus game awards one additional free spin.
Six scatters in the base game award entry to Super Free Spins, during which the multiplier reel does not reset between spins, boosting win potential. In select markets, players can buy entry to either bonus game.
Waves of Poseidon is the latest addition to Pragmatic Play’s popular Greek mythology-themed slots portfolio, following recent hits Gates of Olympus Super Scatterand Gates of Hades.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “With Zeus and Hades grabbing all the attention of late, Waves of Poseidon adds a new dimension to our Greek Gods series, introducing fresh gameplay, a progressive multiplier reel, and wins of up to 5,000x.”
SOFTSWISS, a global igaming software provider, has hosted one of its largest internal developer conferences. The closed-door event in Warsaw brought together over 100 product and engineering specialists to share their experience on building robust iGaming infrastructure, scalability, and technology resilience.
Designed to accelerate cross-functional collaboration and drive technical excellence, the conference agenda featured ten selected talks focused on mission-critical topics such as platform architecture, high-load performance, risk management, and structured thinking – all vital to the stability and success of modern iGaming operations.
“Behind every seamless gaming experience is a robust, well-architected platform that can perform under pressure,” said Sergey Kastukevich, Deputy Chief Technology Officer at SOFTSWISS. “This conference reflects our belief that high-performance technology is the foundation of long-term operator success. It’s where ideas are tested, knowledge is shared, and better systems are built.”
The speaker line-up was curated from a highly competitive pool, with three applications submitted for every available slot. The final agenda reflected both the technical depth and practical expertise required to operate at scale in the iGaming industry, offering value beyond core engineering topics.
“Most of the topics revolved around strategic challenges aimed at improving efficiency, stability, speed, cost, and process optimisation. That defines who we are as a company: we are a global tech company with 16 years of experience, our products are mature, and what matters now is how we process large volumes of data reliably and build scalable knowledge bases. These are applied, enterprise-level issues,” highlighted Stanislau Biarkovich, Principal Architecture Manager and one of the internal organisers of the conference.
Among the standout sessions were:
“An Economist’s Guide to Architecting and Building Web-Scale Platforms” – a talk connecting infrastructure decisions with economic principles, delivered by Brian Azzopardi, Head of Engineering.
“How Risk Management Techniques Could Make Business – and Your Life – More Effective” – a session by Risk and Process Manager, highlighting the strategic thinking behind resilient tech systems.
Attendees included engineers and product leaders from SOFTSWISS offices across Europe. As part of its broader commitment to innovation and community engagement, SOFTSWISS also participated in Code Europe 2025, one of the continent’s top tech festivals.
Representing the company on the public stage, Artem Bychkov, Deputy Chief Security Officer, delivered a keynote titled “Groundhog Day: Lessons from 20 Years in Security”, shedding light on recurring cybersecurity blind spots and their impact on digital business resilience, including in iGaming.
With demand for stable, scalable, and secure platforms at an all-time high, SOFTSWISS continues to invest in its global engineering culture to ensure that its partners, including operators, aggregators, and affiliate programs, can grow with confidence.
Jeju Dream Tower reported a significant year-on-year increase in casino revenue for the first half of 2025, despite a month-on-month decline in both its casino and hotel divisions in June.
According to provisional figures released by the company’s IR team on July 1st, Jeju Dream Tower’s casino revenue for June reached KRW35.8 billion ($26.2 million), down 13.4 percent from KRW41.4 billion ($29.9 million) in May, but up 88.1 percent from KRW19.0 billion ($13.8 million) in June 2024.
Table games brought in KRW34.4 billion ($25.1 million) in June, a 12.8 percent decline from the previous month, yet a 92.6 percent surge year-on-year. Revenue from machine games dropped 26.8 percent from May to KRW1.44 billion ($1.1 million), but still marked a 20.3 percent increase from a year earlier.
Hotel revenue for June came in at KRW6.83 billion ($4.9 million), representing a 13.8 percent decrease from KRW7.92 billion ($5.7 million) in May, and a 13.2 percent decline from KRW7.87 billion ($5.7 million) in June 2024 — reflecting ongoing weakness in the non-gaming sector.
For the first half of 2025 (January to June), cumulative casino revenue totaled KRW194.6 billion ($140.4 million), a 42.5 percent increase over the same period in 2024. This was driven by robust growth in table game revenue, which climbed 43.6 percent to KRW184.7 billion ($132.8 million), while machine game revenue rose 24.2 percent year-on-year to KRW9.91 billion ($7.1 million).
In contrast, cumulative hotel revenue fell 9.8 percent year-on-year to KRW36.0 billion ($25.9 million), compared to KRW39.9 billion ($28.8 million) in the first half of 2024.
Customer activity at the tables also rose notably. The table drop — the amount customers spent to buy chips — totaled KRW219.2 billion ($157.7 million) in June, up 12.9 percent from May and 89.6 percent higher than a year earlier. The cumulative table drop for January to June reached KRW1.02 trillion ($738.5 million), representing a 45.7 percent jump compared to the first half of 2024.
The reported casino revenue excludes agent commissions and may differ from figures released by the Korea Casino Association.
As of the end of 2024, casino operations accounted for 62.5 percent of Jeju Dream Tower’s total revenue, while the hotel segment contributed 18.2 percent.
Thailand’s civic groups and the opposition People’s Party have urged the government to withdraw two controversial bills aimed at legalizing casino-entertainment complexes and amending gambling laws to allow online betting, as political instability continues to grip the country.
eople’s Party MP and spokesman Parit Wacharasindhu
According to the Bangkok Post, People’s Party MP and spokesman Parit Wacharasindhu noted that the opposition maintains that if the government genuinely considered concerns raised by opposition parties and segments of the public, it should withdraw the bill entirely.
He criticized the government for prioritizing the casino-entertainment complex bill while failing to address pressing national concerns. He suggested that pushing the bill could serve as a test of the government’s fragile parliamentary support.
The protest, led by Thanakorn Khomkrit, secretary-general of the Stop Gambling Foundation, took place outside Government House on Wednesday. Demonstrators submitted a petition to suspended Prime Minister Paetongtarn Shinawatra, who also leads the ruling Pheu Thai Party. The petition was received by Sompas Nilphan, an adviser to the Office of the Permanent Secretary of the Prime Minister’s Office.
The suspension poses challenges for Thailand’s gaming sector, as Paetongtarn and the Pheu Thai Party had been driving forces behind efforts to legalize and regulate the industry. With her suspension, progress on the gaming framework is expected to stall further, with discussions now tentatively delayed until August, deepening uncertainty over regulatory reforms.
Thanakorn argued that the bills could fuel social division and distract from more pressing issues including economic challenges, environmental crises, and political instability. He suggested that withdrawing the measures would help restore public confidence and prevent long-term social consequences.
The opposition leader called for the Pheu Thai Party to include these policies in their election platform if they believed them to be truly important, allowing the public to decide through democratic processes.
Public health advocate Vasin Pipattanachat raised concerns about the management structure of proposed entertainment complexes, noting the absence of mechanisms for social accountability or provisions to mitigate potential harm to communities. He questioned how the executive and office would operate without proper oversight.
Community leader Naiyana Yonjorhor expressed fears that legalized gambling would worsen household debt and domestic violence, particularly affecting low-income communities. She emphasized that gambling addiction typically affects household heads, causing suffering for entire families.
Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves.
Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.
This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.
As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.
Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.
“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”
BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.
The leading digital gaming provider, Playson, has rolled out its latest Drops & Races campaign, featuring an eye-watering €10M in prizes.
The exciting year-long campaign builds on the success of Non-Stop Drops and Races 6KK, which saw more than 500 operators take part alongside 10,000,000 unique users. Throughout its duration, almost 250,000 prizes were awarded.
Running from 1 July 2025 to 30 June 2026, Non-Stop Drops and Races 10KK will now offer prizes every two and a half minutes, representing a 60% increase from last year’s prize pool, with two concurrent promotions also running daily.
In an exciting development, the new 2025 CashDays X-treme tournament will take place at the end of every quarter offering prizes up to a lavish €35,000, perfectly complementing the Cash Days tournament tool, which challenges players during the first eight days of each month.
Non-Stop Drops will be powered by the Cash Blast tool and award random prizes for the entire duration of the promotion, offering new captivating ways for players to engage with their favourite Playson titles. An increased €2,000,000 prize pool will also be available across the studio’s thrilling Short Races, with the mini tournaments running from the 9th until the end of each month.
The meticulous developments to Playson’s 2025/26 promotion underline the importance of network campaigns to the studio’s ongoing strategy, delivering maximum value for its operator partners and players worldwide.
Tamas Kusztos, CCO at Playson, said: “Playson’s cutting-edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big. Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention, and more excitement.”
Yggdrasil has strengthened its presence in Finland after completing an integration with Fruity Entertainment, taking its collection of slots live with the operator’s two brands, Kaahaus and Spinnaus.
The partnership sees the two casinos significantly enhance their offering with a great collection of titles including content featuring Yggdrasil’s cutting-edge Game Engagement Mechanics (GEMs).
Proprietary games, including established fan-favourites such as the Vikings series and Valley of the Gods, are now available to local players, as well as high-performing content from YGG Masters studio partners.
Yggdrasil’s portfolio will form a major part of the new operator’s engaging slots offering as it looks to differentiate itself in Scandinavian markets through a best-in-class portfolio.
The collaboration with Fruity Entertainment marks the latest commercial expansion for Yggdrasil, with the established supplier boasting a significant reach across regulated European markets.
Jose Kadala, Commercial Director at Yggdrasil, said: “We’re very pleased to bring our slots offering to Fruity Entertainment’s two leading brands, Kaahaus and Spinnaus. Our games continue to resonate with players all over the globe due to their dynamic graphics, engaging gameplay, and big win potential, and we’re confident that this will continue with customers of the two aforementioned brands.”
A spokesperson for Fruity Entertainment, added: “Yggdrasil is a provider with an incredibly proud history, and one that boasts a portfolio filled with vibrant content that attracts players of all demographics. The addition of its games will allow us to accelerate our goal of becoming a must-visit destination for slot enthusiasts and we look forward to growing together.”
BetConstruct, the organizer behind the Ortak x B.F.T.H. Arena Awards 2025, has announced SBC (SBC Media and SBC Events) as the official sponsor of the Best Ortak Estate Collection category.
SBC is a global leader in the iGaming and entertainment sector, known for its influential conferences, exhibitions, and media platforms. Its mission is to empower companies to share their stories, expand their reach, and drive industry advancement. By offering trusted forums for connection and visibility, SBC continues to support innovation at every level of the value chain.
Honouring Strategic Vision in Digital Real Estate
The Best Ortak Estate Collection award acknowledges those who go beyond visual appeal to create meaningful, strategically developed digital estates. These NFT-based collections reflect thoughtful design, storytelling, and economic potential, serving as essential building blocks within the evolving Web3 ecosystem. With SBC Media and SBC Events’ sponsorship, this category highlights the forward-thinkers who are redefining digital property ownership and engagement.
BetConstruct x SBC: A Strategic Collaboration
SBC’s involvement goes beyond sponsorship, it reflects a shared commitment to advancing the future of iGaming and digital innovation. Since its founding in 2009, SBC has been instrumental in connecting industry professionals, facilitating knowledge exchange, and supporting brands as they shape the future of betting, gaming, and technology. Through this collaboration, BetConstruct and SBC jointly underscore the values of creativity, strategy, and technological progress that define the Ortak initiative.
Join the Celebration in Yerevan
The Ortak x B.F.T.H. Arena Awards will take place as part of Harmony Meetup 7feat. Fasttoken in Yerevan, from 8 to 11 July 2025. The event, featuring Fasttoken and other leading Web3 solutions, will bring together visionaries from across the iGaming landscape for four days of insight, innovation, and strategic dialogue.
Together with SBC, BetConstruct invites the global community to recognise the individuals and teams transforming NFT estates into digital legacies.
Award-winning slots studio AvatarUX has been granted its Brazilian gaming license by the Secretaria de Prêmios e Apostas (SPA), marking a significant step in the company’s global growth plans and allowing the studio to deliver its engaging, high-quality content to one of the industry’s most exciting new markets.
Following the launch of Brazil’s regulated market earlier this year, AvatarUX can now offer its cutting-edge mechanics and games to operators in the country.
The release of its portfolio will bring to market a range of thrilling, feature-rich slots that blend entertainment with innovation. AvatarUX’s portfolio is well-known for featuring distinctive proprietary mechanics, including the award-winning PopWins™, along with a variety of popular features, such as ZapReel™, Loaded Reel, Wild Reel, and numerous other gameplay elements.
The move into Brazil follows the studio’s successful entry into the Romanian market earlier this year and reinforces AvatarUX’s commitment to delivering top-quality entertainment worldwide.
Lara Falzon, CEO of AvatarUX, stated: “We are very excited to secure our Brazilian licence, as it marks an important step in our dedication to delivering innovative and exhilarating games globally. We are confident that our diverse portfolio, including several titles specifically crafted for the market, will offer Brazilian players a unique experience. We believe our exceptional and well-known products will stand out in this vibrant new market.”
Grand Korea Leisure (GKL), the South Korean operator of foreigner-only casinos, reported a 6 percent year-on-year decline in casino sales for June, falling to KRW37.81 billion ($27.4 million), according to a filing with the Korea Exchange on Thursday.
Despite the annual decrease, sales rose 13.6 percent from May. The drop in year-on-year revenue was largely attributed to weaker performance in table games. Sales from table games in June totaled KRW31.60 billion ($22.9 million), marking a 7.7 percent decrease from the same period last year. However, this represented a 16.6 percent improvement compared to the previous month.
Machine game revenue partially offset the decline in table game sales, rising 15.3 percent year-on-year to KRW3.21 billion ($2.3 million). On a month-on-month basis, however, machine sales saw a 9 percent dip.
Despite the decline in June, GKL posted positive results for the first half of 2025. Cumulative casino sales during the January–June period reached KRW209.86 billion ($152.1 million), up 9 percent compared to KRW192.57 billion ($139.6 million) recorded in the first half of 2024.
Revenue from table games in the first six months rose 9.2 percent year-on-year to KRW191.41 billion ($138.7 million), while machine game sales increased by 6.8 percent to KRW18.45 billion ($13.4 million).
GKL operates three foreigner-only casinos in South Korea under the Seven Luck brand—two in Seoul and one in Busan. The company is a subsidiary of the Korea Tourism Organization, which is affiliated with the Ministry of Culture, Sports and Tourism.
