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Global Slot Trends 2025: Slotegrator shares breakthrough insights into player behavior worldwide

According to Primedope, slots hold a dominant position in the global online gambling market, accounting for up to 53% of players. 

Europe 

European players remain loyal to classic slots. These games continue to dominate, especially in well-regulated markets. Endorphina’s titles, such as Crown Coins, 2025 Hit Slot, Lucky Streak 1000, and recently released Burning Coins 20, have quickly gained popularity across European markets.

Asia 

Asian audiences favor visually rich and culturally resonant themes. Visuals often play a more critical role in these regions. Players gravitate toward vibrant, animated, and culturally resonant slots.

For instance, the title Fortune Snake, inspired by the Year of the Snake, has seen success thanks to its strong cultural ties. Asia is also a mobile-first region: many providers now develop games exclusively for smartphones. While desktop remains relevant for streaming, mobile is clearly the dominant platform.

Africa 

Africa is one of the fastest-growing markets, but comes with its own challenges. Load speed is crucial: if a game takes more than 10 seconds to load, players often abandon it.

While average bets are smaller than in Europe or even Asia, the number of bets is very high. The key is optimizing currency and stake settings for local users. One of the region’s top-performing games is The Emirate, a classic slot with an Arabic theme, proving that simple, culturally familiar games resonate strongly.

Latin America 

One of the most successful slots in Latin America is Endorphina’s Hell Hot 100, which remains a top title three years after its release.

Curiously, Asian-themed games also perform extremely well — Jade Coins and Oriental Dragon are clear examples. This may be linked to early market exposure: many Asian providers were first to enter LatAm, shaping player preferences through what’s known as the “Baby Duck Syndrome” — the idea that early exposure determines long-term taste.

Bonus mechanics are also highly valued in Latin America and Asia — players expect them and respond positively. Still, session behaviors vary wildly between countries: in Venezuela, for instance, bets are low but sessions are long; in Brazil, average bets are higher, but sessions may be shorter.

USA and other countries 

Though Endorphina has not officially launched in the U.S., early data shows stakes are higher than in LatAm, Asia, or even parts of Europe and the CIS.

Andrey Oleshko, Product Manager at Endorphina, shared some plans for market expansion:

  • Brazil and South Africa are among our fastest-growing markets, and that’s not a secret to anyone;
  • Brazil recently regulated its market, opening up massive opportunities. It’s a great region with huge potential;
  • South Africa is a bit behind but growing very quickly, and if it keeps this pace, it could become one of the most important gambling markets globally. 

Kambi appoints Mateo Lenoble as Head of Sales for LatAm to drive business expansion in the region

Kambi, a leading provider of premium sports betting solutions, has appointed Mateo Lenoble as Head of Sales for Latin America, reinforcing its commitment to accelerating growth across the region.

Mateo Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and, most recently, Vice President of Account Management for the region.

Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America. 

Kambi unveils expanded product suite for premium sports betting solutions
Sarah-Robertson-Chief Commercial Officer-Kambi-Group
Sarah Robertson, CCO at Kambi Group

The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End. 

Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.” 
 
Mateo Lenoble, Kambi Head of Sales, LatAm, added: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”

Air Dice goes live on SOFTSWISS Game Aggregator with complete portfolio

Air Dice Group, a global B2B iGaming content developer and provider, has announced a strategic partnership with SOFTSWISS. As part of the agreement, Air Dice’s full portfolio of games is now integrated and available through the acclaimed SOFTSWISS Game Aggregator.

This partnership grants hundreds of casino operators within the SOFTSWISS client network seamless access to Air Dice’s diverse and engaging titles. This includes popular games such as Coins GoddessBounty Reef, and The Temple of Relics, known for their unique mechanics and player retention features.

For Air Dice, this partnership is a gateway to a global audience, instantly placing its games in front of hundreds of operators. In turn, SOFTSWISS strengthens its platform with unique content designed to drive player engagement and revenue for its clients.

Rocio Moitino, Director for LatAm at Air Dice Group, stated: “Partnering with SOFTSWISS is a major strategic milestone for Air Dice. The SOFTSWISS Game Aggregator is a world-class platform that provides unparalleled access to a vast network of leading operators in Latin America and beyond. This integration is a part of our global distribution strategy, particularly as we expand our focus in strategic regions, such as Latin America. We are confident that our unique games will be a huge hit with players across the SOFTSWISS partners and look forward to a long and successful collaboration.”

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, added: “We’re pleased to welcome Air Dice to our SOFTSWISS Game Aggregator. Each new partnership enriches our offering, and it’s especially rewarding to support game providers who are actively expanding into strategic regions like Latin America. This market continues to gain momentum, and we’re excited to help bring engaging and innovative content to our partners there.”

Evolution debuts flagship Live Casino studio in Brazil

Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America.

The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.

Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.

The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack. 

Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.

Natalia Torres, Head of the Latin America Region at Evolution, stated: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”

Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”

This marks another key step in Evolution’s global expansion. The company recently announced the launch of its first-ever live casino studio in Asia, located in Cebu, Philippines. The studio represents a major milestone in Evolution’s Asia-Pacific growth strategy and supports the regulated Philippine online gaming market—the first licensed iGaming jurisdiction in the region.

The Winning Formula at Pronet Gaming: Collaboration, Precision & Agility

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When I reflect on what product delivery means at Pronet Gaming, I don’t think of a straight line from A to B. I think of a highly collaborative, multi-stage process that requires trust, precision, and constant communication.

It’s less of a handover from team to team and more of a relay race, where every handoff matters and the baton must never be dropped.



As Director of Product Delivery, I oversee the journey of an idea as it evolves from initial concept into a fully functioning product in the hands of our clients. It’s a role that requires me to have one foot in the strategic side of the business and the other in the operational side. In a fast-moving industry like iGaming, I believe it’s the only way to stay ahead.

Pronet Gaming takes pride in our ability to offer highly customisable and flexible solutions for online operators. That level of customisation, while a huge advantage, also brings with it complexity. No two launches are exactly alike, and that’s where strong product delivery becomes critical. Each operator has unique requirements, preferred features, and timelines. My job is to bring it all together into one seamless, timely, and successful “go-live”.

Growing our footprint in Asia 

Our recent expansion in Asia has brought exciting new challenges and opportunities for the Product Delivery team. Localisation is no longer an optional add-on; it’s an essential part of the process. From language and currency support to user experience preferences and cultural nuances, we must ensure every product speaks the language of the market it’s entering, both literally and technically.

With new clients onboarded in Southeast Asia, our delivery timelines have had to be as agile as they are robust. We’re seeing a growing appetite for iframe-based sportsbook solutions and custom casino offerings. What this means for product delivery is clear: we must continuously sharpen our processes to maintain quality at speed.

To do this, we’ve enhanced our onboarding playbooks, created more region-specific delivery workflows, and invested in tools that improve transparency for both clients and internal teams. Our goal is not just to deliver projects; it’s to deliver game-changing confidence.

Driving innovation in how we deliver

Product delivery at Pronet Gaming isn’t static. We constantly refine how we work by introducing new tools, automating routine tasks, and improving visibility for both clients and teams. By evolving our delivery best practices and adopting smarter processes, we deliver quality at speed, without compromising control.

The people behind product delivery

Our teams are adaptable, proactive, and driven by a shared sense of ownership. We believe in empowering our people to make decisions, solve problems creatively, and stay fully aligned with our clients’ goals. This culture of accountability and collaboration is what turns complex projects into smooth, confident launches.

Collaboration Without Borders The essence of Pronet Gaming’s collaborative spirit

Cross-team collaboration

Product delivery doesn’t happen in isolation. It involves a constant feedback loop with product, IT, compliance, key account managers, and customer support teams. It also means working closely with clients from the start and not just during the turnover stage. The earlier we understand their goals, the better we can align internally to meet them.

Some of our proudest launches have come from this kind of synergy. We’ve had operators go live in just a few weeks, thanks to tight alignment across teams and a shared sense of ownership. Whether it’s a fully branded casino, an esports-focused sportsbook, or a ProClub Jackpot integration, every successful launch is the result of collective effort.

Data-driven from Day One

In a dynamic industry like iGaming, risk is part of every project. That’s why we tackle it head-on. From day one, we map out potential risks, build clear mitigation plans, and maintain open lines of communication with internal and external stakeholders. By staying alert and adaptable, we keep delivery on track; no surprises and no last-minute scrambles.

Looking ahead

As we continue to grow, particularly in emerging markets, product delivery will only become more central to our business. It’s not just about how fast we can go live, but how well we can set clients up for long-term success. That means being flexible, responsive, and above all, transparent.

Greentube expands portfolio reach with bet365 Slots in Germany

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has successfully launched its extensive portfolio of slots with leading operator bet365 Slots in Germany.

The partnership significantly expands Greentube’s reach within the established market, bringing a wealth of popular titles to bet365 Slots’ growing player base.

The integration sees a diverse range of Greentube’s acclaimed games now live on bet365 Slots. New and exciting additions include the popular Cash Connection™ series and the highly engaging Diamond Link™ range of titles.

These are complemented by a strong selection of classic fan favourites such as Book of Ra™ deluxeLucky Lady’s Charm™ deluxe, and Lord of the Ocean™, all of which have demonstrated exceptional performance among German players.

The strategic collaboration with a major global brand reinforces Greentube’s commitment to the German market, which remains a key focus in the company’s growth strategy.

The launch marks another significant development for Greentube as it continues to expand its footprint in regulated markets worldwide, delivering high-quality, engaging content to a global audience.

David-Bolas-Commercial-Director-at-Greentube
David Bolas, Commercial Director, Greentube

David Bolas, Commercial Director at Greentube, said: “Launching with such a prominent operator as bet365 Slots in Germany is significant, and we’re proud to provide our market-leading content to their player base. Germany is a key market for Greentube, and this collaboration not only strengthens our relationship with bet365 but also further cements our position as one of the market’s premium content providers.”

A representative from bet365 Slots, added: “We are delighted to partner with Greentube to bring its exceptional portfolio of games to our players in Germany. Greentube’s content, particularly its renowned classics and exciting new titles, has a proven track record of success, and we are confident that our German customers will thoroughly enjoy the high-quality entertainment they provide. This collaboration further enhances our offering of a diverse and premium slots experience.”

RubyPlay launches new independent game studio Koala Games

RubyPlay, an innovative B2B iGaming development studio, has launched Koala Games, a brand-new independent game studio created as part of the company’s strategic diversification initiative.

Operating with full creative independence, Koala Games is backed by RubyPlay’s extensive infrastructure, robust distribution network, and deep market expertise, providing the studio with a solid foundation to innovate at pace and scale.

The studio will mark its launch with three new titles – Voltage Blitz Vortex, Voltage Blitz Egypt, and 3 Big Barrels Buffalo – featuring dynamic gameplay, bold visuals, and high win potential, all showcasing Koala Games’ unique energy and creative flair from day one.

Bringing together veteran talent from the Social Casino space, Koala Games is leveraging decades of industry experience and infusing it into RubyPlay’s ecosystem with an enhanced focus on design vision and player-centric thinking.

The launch enables RubyPlay to explore bold new themes and player experiences, further cementing the award-winning provider’s position at the forefront of iGaming innovation.

Koala Games represents a significant milestone in RubyPlay’s ongoing commitment to expanding its creative horizons and delivering fresh gaming experiences tailored for emerging global markets.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “The launch of Koala Games is a natural evolution of our vision to build a multi-studio ecosystem that delivers diverse and engaging content to players around the world. Koala Games brings a fresh perspective and unique voice to the RubyPlay family, and we’re incredibly excited about what’s to come, starting with the high-octane Voltage Blitz Vortex.”

Tristan Esaid , Studio Director at Koala Games, added: “At Koala Games, we’re driven by the desire to push boundaries and bring a bold, playful spirit to every game we create. Launching with Voltage Blitz Vortex is just the first step and we’re here to deliver fresh, high-energy content that speaks directly to today’s players.”

Daily Asia Gaming eBrief: PH gov’t ponders 10% tax increase on online GGR

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Good Morning. Death by 1,000 taxes. That’s the concern now for the online gaming industry in the Philippines, as the government is pondering increasing the levy on GGR for the sector by up to 10 percent. Experts warn that operators already pay one of the highest tax rates in the world, and an increase would likely push punters to the black market. Meanwhile, in Australia, the joint venture partners in Queen’s Wharf Brisbane are considering Crown Resorts as a potential replacement for The Star in the project, potentially smoothing over the casino license transition.

What you need to know


On the radar


AGB Intelligence

philippine

Government ponders 10% additional GGR tax on online gaming

The Philippine government is eyeing a possible increase on the tax that online gaming firms pay on gross gaming revenue. An increase of up to 10 percent is a possibility, with experts warning that this could highly stifle an industry which already faxes some of the highest tax rates worldwide. Authorities, however, are under public pressure to be seen as doing something, however efforts appear to be targeting legal operators rather than eliminating illegal ones.


Corporate Spotlight

Why Asia’s iGaming operators must rethink risk strategy | SEON

SEON,Winning Trust, Stopping Fraud: Why Asia’s iGaming Operators Must Rethink Risk Strategy

Winning Trust, Stopping Fraud. Asia Pacific’s iGaming market is expanding extremely fast, and a new wave of digital-savvy players is pushing demand through the roof. But the rise in adoption has outpaced regulation in many markets, and fraudsters have taken notice.


Industry Updates


INTELLIGENCE | ASEAN | CAREERS

SOFTSWISS introduces Sportsbook Budget Calculator for smarter financial planning

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has launched the Sportsbook Budget Calculator, a free online tool designed to help operators estimate the costs of launching and running a sports betting business in 2025.

The interactive calculator generates a 12-month financial projection based on user input, offering market players a data-driven foundation for strategic decision-making.

Built to support industry newcomers and experienced operators alike, the Sportsbook Budget Calculator by SOFTSWISS provides a transparent view of what it takes to enter or scale in the sports betting market. The calculator breaks down key cost categories across three core areas: 

  • Pre-launch expenses (licensing, development, setup);
  • Operational costs (platform, team, marketing, infrastructure);
  • Revenue estimates.

To make the process intuitive, the tool guides users step by step, allowing them to adjust variables such as legal setup fees, software acquisition, team size, and ARPU. 

A quick calculator mode is also available for high-level estimates based on just four inputs, making the tool suitable for early-stage planning as well as more detailed budgeting. Users can also request a customisable spreadsheet pre-populated with their data for in-depth analysis via the same page.

“Our goal is to bring clarity to the complex process of launching a sportsbook,” said Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook. “With this calculator, we want to empower businesses of all sizes to explore new opportunities with confidence, using a data-informed approach. Whether you’re entering a new market or evaluating a vertical expansion, understanding your potential investment and return is critical.”

With the launch of this tool, SOFTSWISS continues to share its expertise and support the industry with practical, accessible resources. The company previously released the ‘iGaming Software Playbook’, a guide to building software from scratch or buying out of the box, as well as the ‘iGaming in South Africa’ market overview, and the annual ‘iGaming Trends’ report. 

How GR8 Tech’s AI is reshaping the player journey and operator success

After the CRM and UBO series, GR8 Tech is back with a powerful five-episode deep dive into AI. The series shows how GR8 Tech’s AI technology solves operator challenges, from boosting engagement and personalizing player journeys to strengthening fraud prevention and simplifying sportsbook operations.

Through real-life use cases and expert insights, viewers see how GR8 Tech’s AI gives operators the edge to win in iGaming.

GR8 Tech’s AI expert guides viewers through advanced AI’s true power in iGaming. Alongside the expert is Daria, a firm believer in manual work who relies on her basic tool, DarAI. Throughout the series, she’s shown how Great AI goes far beyond surface-level automation — delivering measurable impact for operators and players.

Each episode of the GR8 Tech AI video series focuses on high-impact use cases in key areas of iGaming operations:

“We see AI as the brain behind next-gen player experiences: adaptive, real-time, and deeply personalized. Besides automating work, AI learns, evolves, and empowers operators to deliver tailored engagement that builds loyalty and long-term value. In the race between champions and challengers, intelligent systems will define the winners,” said Edward Smyshliaiev, CTO at GR8 Tech.

The series proves that Great AI is a powerhouse tool built to make operators champions. It delivers the precision, speed, and strategic muscle needed to dominate in today’s iGaming arena. This is AI for the heavyweights. 

Explore the other Pole Position Performance tutorials on GR8 Tech’s website and discover practical walkthroughs, operator use cases, and expert insights to help you turn tools into a competitive advantage.

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