Huddle has announced the official launch of its comprehensive soccer pricing product ahead of the FIFA World Cup, to bring its trading expertise to the world’s most popular sport.
Built to meet the surging global demand for bespoke and high-frequency betting experiences, the new service delivers core markets alongside an extensive suite of player prop content and fully-combinable same-game parlay (bet builder) content.
Leveraging years of quantitative success in US sports trading, Huddle is now applying its highly-regarded trading and predictive modeling acumen to the dominant betting offering, as North American betting trends for player-centric content spread across Europe, LATAM, and beyond.
As is also the case in NBA and NFL, legacy trading approaches often restrict market combinability and can struggle to accurately price player props in real-time. This leaves sportsbooks exposed to sharp action, while also eroding bettor trust and re-bet frequency with frustrating downtime.
Huddle addresses this challenge with a potent combination of automated pricing engines and category-leading human expertise, enabling sharper pricing and greater uptime, while boosting both margin and re-bet frequency. This best practice modelling approach from the ground up will allow partners to offer ‘Super Sub’ offers, full cashout functionality on singles and bet builders, and win reduction on voided selections.
Commenting on the launch, Francesco Borgosano, CEO at Huddle, said: “The trend to player props and more granular betting markets will be cemented at this summer’s World Cup. Sportsbook brands have had to lean into player props and micro-markets over recent seasons to keep up with demand, but many struggle to stay on the right side of profitability with legacy trading systems unfit for their complexity and volatility. With the biggest betting event of the year on the horizon, this is the time to transform unwanted exposure into engaging, profitable content.
“Our new soccer product takes the sophisticated automation and dynamic modeling we have perfected in US sports and applies it to the world’s biggest sport. We are giving operators the boutique tools they need to confidently manage risk, maintain market-leading uptime, and deliver the limitless combinability that today’s bettor demands.”
