Huddle, renowned for industry-leading pricing and uptime, has broadened its distribution partnership for its NBA live betting product with a leading pricing aggregator.
The strong adoption of its NBA product, first made available in June 2025, by partner operators has led to the deepening of this collaboration via the feed to now include live player props and live micro-betting offerings.
Huddle’s own proprietary data demonstrates that almost a quarter of in-play wagers during the 2024-2025 NBA season were placed on bet builders. With this trend expected to continue, the importance of sharply priced, contextual player props is now paramount, while micro-bets have been a proven extender of dwell time.
Live markets, now available thanks to Huddle’s distribution partner to operators around the globe, include Player Points, Player Assists, and Player Three-Pointers. They will be offered at a market-leading 90% live uptime, compared to a tier-one industry average of around 80%, allowing for higher engagement and revenue boosts.
Francesco Borgosano, CEO at Huddle, commented: “This distribution partnership continues to go from strength to strength, as we expand our multi-sport offering – proven to drive revenues and optimise margins – to operators, following a successful soft launch during the last NBA season.
“The upgraded tier one integration stands as a testament to our first-class live pricing service, which offers partners, via the Unified Odds Feed, premium micro-markets and player props to engage players after the tip-off, while also having the peace of mind that these complex markets are proven to drive profitability at a margin level that suits individual trading strategies.”
