Sportradar has announced a landmark multi-year global agreement with Kalshi, the world’s largest prediction market, positioning Sportradar as an official data and solutions provider delivering a broad portfolio of premium sports content and services across major properties including MLB, NHL, MLS, and UFC, among others.
As prediction markets continue to emerge as a fast-growing and regulated segment of the sports ecosystem, Sportradar is positioned to play a foundational role in enabling their growth and facilitating a framework for integrity. This agreement also establishes the ability for Sportradar to enter into agreements directly with Kalshi’s key partners, including brokers and market makers, with real-time official data and scalable solutions across the value chain.
Sportradar will provide Kalshi with a range of solutions from Sportradar Prediction Services, including:
- Official Sports Data and Live Odds: Fast, reliable, accurate official data and live odds to power pre-game and in-play markets, enhancing market efficiency while ensuring timely settlements.
- Fan Engagement Solutions: Dynamic, real-time content, including scores, schedules, and data visualizations, designed to drive deeper engagement.
- Customer Acquisition Solutions: Leading marketing services to help acquire high value sports fans.
- Industry-Leading Integrity Services: Robust integrity framework including Sportradar UFDS AI, which detects suspicious behavior, and Sportradar Integrity Exchange (SIE), which enables participants to share integrity threats through a secure network.
The partnership underscores Sportradar’s leading position as it extends its core data and premium solutions capabilities into adjacent, high-growth markets. By leveraging its global distribution model and deep relationships, Sportradar continues to broaden its commercial reach while reinforcing its position as critical infrastructure for the evolving sports industry.
Carsten Koerl, Chief Executive Officer of Sportradar, said: “Prediction markets are quickly becoming a key growth engine within the global sports ecosystem, and Sportradar is well positioned to power and shape this emerging space. Our collaboration with Kalshi expands the reach of our premium sports data and solutions into a rapidly evolving market, fostering deeper industry partnerships. This agreement is a critical first step, and we look forward to working alongside market participants to build a trusted, compliant foundation for sports innovation, mirroring our success in online sports betting.”
Sportradar will provide products and services to Kalshi and other licensed prediction market entities that operate in compliance with applicable regulations and legal requirements.
Tarek Mansour, co-founder and CEO of Kalshi, added: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.”
