The leading digital gaming provider, Playson, has rolled out its latest Drops & Races campaign, featuring an eye-watering €10M in prizes.
The exciting year-long campaign builds on the success of Non-Stop Drops and Races 6KK, which saw more than 500 operators take part alongside 10,000,000 unique users. Throughout its duration, almost 250,000 prizes were awarded.
Running from 1 July 2025 to 30 June 2026, Non-Stop Drops and Races 10KK will now offer prizes every two and a half minutes, representing a 60% increase from last year’s prize pool, with two concurrent promotions also running daily.
In an exciting development, the new 2025 CashDays X-treme tournament will take place at the end of every quarter offering prizes up to a lavish €35,000, perfectly complementing the Cash Days tournament tool, which challenges players during the first eight days of each month.
Non-Stop Drops will be powered by the Cash Blast tool and award random prizes for the entire duration of the promotion, offering new captivating ways for players to engage with their favourite Playson titles. An increased €2,000,000 prize pool will also be available across the studio’s thrilling Short Races, with the mini tournaments running from the 9th until the end of each month.
The meticulous developments to Playson’s 2025/26 promotion underline the importance of network campaigns to the studio’s ongoing strategy, delivering maximum value for its operator partners and players worldwide.
Tamas Kusztos, CCO at Playson, said: “Playson’s cutting-edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big. Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention, and more excitement.”
