William Hill will inject its Australian Sportingbet unit with funds to improve its website and improve marketing, chief executive Ralph Topping said as the British company reported disappointing results since the £459 million ($704.9 million) acquisition in March of the business. In the 15 weeks after the purchase, Sportingbet generated an operating profit of £3.7 million on £30.8 million in revenues. “The business was being run for cash and lacking investment and we are addressing that,”  Topping said. "You never buy a perfect business."

Jay Weatherill, premier of South Australia, said his state will "explore the legal and policy implications for the government of gambling-like behaviour among children" ahead of considering restrictions on websites and apps. "We've bent over backwards to make sure that we don't let children go anywhere near the sights and sounds of gambling," he said today. We have a whole lot of very strict regulations about that in our pubs and clubs, yet online they have access to this stuff."


Aristocrat Leisure Ltd. said its first Facebook gaming app, Heart of Vegas, had been installed by 500,000 people in its first few weeks of release. The game features free-to-play versions of several Aristocrat slot games, with players earning online rewards. Aristocrat acquired Product Madness Inc., a social casino publisher, in November.



Lim Kok Thay, chairman of Malaysia’s Genting Group, said the group is still waiting to hear from regulators in Queensland and New South Wales on its application to raise its stake in Echo Entertainment Group Ltd. to 10 percent though he said he would be interested in buying a large interest if allowed.


The Greens party pledged to demand changes in gambling machine policy if it holds the balance of power in the federal Senate after the country's upcoming election. The party is seeking to lower maximum betting limits to A$1 betting limit and cap jackpots at A$500. Senator Richard Di Natale says he is hopeful that the new prime minister “whether that be Kevin Rudd, Tony Abbott or Malcolm Turnbull” will introduce reforms to tackle problem gambling as he said the machines are "ripping out A$5 billion from the national economy" and breaking up families.


South Australia's Independent Gambling Authority issued a draft code of practice that would require betting companies to include prominent anti-gambling messages during their television and radio ads and on their billboards and on any sponsored uniforms. The authority plans to implement new rules in December after this week implementing a broad ban on live odds advertising.


The South Australian parliament passed gambling law amendments to authorize a A$300 million ($277.2 million) expansion of SkyCity Entertainment Group Ltd.'s Adelaide Casino and halve the maximum bet limit on gambling machines in the state to A$5. Other proposed changes, regarding problem gambling measures and creating two classes of gambling machine halls, were rejected.


Betting company Bet247 has filed suit in a  Victorian Supreme Court against bookmaker Tom Waterhouse, seeking more than A$250,000 ($231,000) it says it is largely owed as its share of profits from customers transferred from Sports Alive after that betting services company collapsed in 2011.



Police arrested one person and plan to charge 26 others with being found in a common gaming house after raiding an illegal casino in an inner Melbourne warehouse following a month-long investigation. "Behind the rather drab exterior of this factory there is quite an elaborate entertainment area, which included gaming tables, a bar, a band playing and sexually explicit entertainment," said Inspector Michael Beattie. The police also seized a small amount of cocaine and cannabis. Officers believe the casino was marketed via social media.