Sports technology firm Sportradar is launching its own iGaming brand, Playradar, a ‘fully-integrated ecosystem of cross-vertical gaming experiences’ for global operators.
In preparation for the launch, Sportradar recently hired former Playtech Live CEO Edo Haitin, to lead its iGaming business.
Haitin, EVP of iGaming, noted that “We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators.”
Company founder and CEO Carsten Koerl highlighted that “iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability”.
Hybrid products
The group notes that its new iGaming brand will ‘leverage life and historical sports data and AV streams, combined with casino games, to create unique, proprietary, hybrid products’.
This includes a live 24/7 ‘experience center’, where players are offered a game and a live stream to watch simultaneously on the same screen, ‘blending sports viewing and gaming for pure engagement or betting real money’.
It will also feature live and historical streaming of sports/casino hybrid content, defined as ‘transforming real sporting moments into interactive event-driven gameplay by blending live and historical sports streaming with casino mechanics’.
In addition, ‘premium iGaming content’ will be part of Playradar, encompassing ‘virtual sports and a full suite of casino games, from slots and table games to arcade and crash’.
Integrating verticals
The group notes that ‘the majority of Sportradar’s clients already operate’ across both betting and iGaming verticals, with the company set to leverage its player behavior insight from its marketing, acquisition and retention technologies to reinforce its ‘relationships with sportsbook and casino operators worldwide’.
‘iGaming is a natural channel to drive long-term monetization and lifetime value alongside betting,’ highlights the release.
Playradar will operate solely in regulated markets, with game releases scheduled ‘throughout 2026’, starting with an initial roll-out across the UK, North America and Latin America. The group notes that ‘the full product range will span classic table games, arcades and slots, as well as virtual sports’.
Solid financial backing
Sportradar recently reported very solid results for FY25, with revenue of €1.29 billion ($1.5 billion), a 17 percent yearly increase and a yearly record. Adjusted EBITDA grew 33 percent yearly to €297 million ($344.86 million), with a significant increase of €67 million ($77.8 million) in profit for the full year, totaling €100.32 million ($116.5 million).
In early March, the group’s CEO expressed “confidence in our long-term trajectory”, indicating the group remains “committed to relentlessly creating value for our partners, clients, and shareholders”.
As of end-2025, the group had cash and cash equivalents totaling €365 million ($423.83 million), up by €21 million ($24.38 million), and total liquidity (including an undrawn credit facility) of €585 million ($679.28 million) – with no outstanding debt.
