Genting Singapore has positioned its multi-year RWS 2.0 transformation as a key driver of broader demand growth from 2026, as the company seeks to expand Resorts World Sentosa’s (RWS) appeal beyond traditional gaming segments and strengthen its competitive positioning in the region.
According to its latest annual report, Chairman Lim Kok Thay said 2025 marked the starting point of the group’s transformation strategy, describing it as a structural repositioning rather than a conventional expansion. He added that RWS is “in a stronger position to welcome more visitors and appeal to a broader spectrum of guests in 2026”, signaling a shift toward wider demographics and experience-led tourism.
The RWS 2.0 initiative, backed by an estimated SG$6.8 billion ($5.0 billion) investment, is designed to transform the integrated resort into a lifestyle-driven destination. The strategy focuses on enhancing offerings across attractions, hospitality, lifestyle, and marine experiences, with the aim of increasing length of stay and diversifying revenue streams beyond gaming.
Entertainment and lifestyle
Genting Singapore framed the transformation as a long-term upgrade of its integrated resort ecosystem, targeting international and lifestyle-oriented visitors. The repositioning comes amid intensifying regional competition and evolving travel preferences, with the company seeking to capture new demand segments through non-gaming and experiential offerings.
Execution of the strategy is already underway, with several developments launched in 2025. These include the opening of Illumination’s Minion Land at Universal Studios Singapore, the introduction of WEAVE as a new retail and dining lifestyle hub, and the unveiling of the expanded Singapore Oceanarium. The company also highlighted new hospitality offerings and asset enhancement works aimed at elevating the overall guest experience.
‘These developments expand operational capacity and deliver sought-after new-to-market experiences that invite guests to stay, play, dine, discover and return,’ the chairman said in the report, adding that the initiatives are intended to ‘strengthen our capacity for long-term, sustainable growth.’
Genting Singapore also pointed to ongoing large-scale projects under RWS 2.0, including a waterfront lifestyle development scheduled for completion by 2030, featuring new hotels, retail spaces, and immersive attractions.
The company indicated that 2026 will serve as an inflection point, when the transformation begins translating into measurable outcomes across visitation, spend mix, and market positioning. “We are confident in our ability to execute with discipline and realise the full potential of RWS 2.0,” Lim said.
