Jumio’s 2026 Online Identity Study has found that rising interest in World Cup sports betting is increasing pressure on online operators to strengthen age verification, as consumers express concern over minors accessing gambling platforms during the tournament.
Jumio is an online identity verification and mobile payment authentication company.
The study surveyed more than 8,000 adult consumers across the United States, the United Kingdom, Singapore, and Mexico. It found that 63 percent of respondents globally worry about minors using sports betting apps during the World Cup. In Singapore, the figure rises to 76 percent, the highest among the markets surveyed.
The report also found that 74 percent of global respondents and 82 percent of consumers in Singapore believe preventing underage betting is the responsibility of online platforms and their technology providers. Only 4 percent of Singapore respondents disagreed that this should be a critical priority for the gaming industry.
Interest in World Cup betting is also expected to be significant. One in three adults globally said they plan to engage in sports betting as part of the tournament, led by Mexico at 43 percent, followed by the United Kingdom at 33 percent, Singapore at 29 percent, and the United States at 26 percent.
In Singapore, 48 percent of respondents said betting is an important part of how they plan to enjoy the World Cup, while 19 percent said the tournament will be their first interaction with an online gaming platform.
“As online sports betting grows, operators have a clear duty to prevent minors from accessing their platforms — not just to react when something goes wrong,” said Bala Kumar, president and chief product and technology officer at Jumio.
