HomeNewsPhilippinesBloomberry warns of "challenging" 2026 as VIP weakness persists, ramps up online...

Bloomberry warns of “challenging” 2026 as VIP weakness persists, ramps up online push

Solaire operator Bloomberry Resorts Corp. expects another difficult year for its land-based gaming business in 2026, citing continued softness in VIP demand in Metro Manila, according to remarks by Chairman Enrique Razon Jr. during the company’s annual stockholders’ meeting on Thursday.

“The outlook for 2026 will be another challenging year for the on-premise gaming situation in the Philippines, and specifically in Metro Manila with the soft visitation of tourists for VIP gaming, which is the main area of softness,” Razon said, as reported by Inquirer.net and InsiderPH.

Enrique Razon, Bloomberry Resorts, Philippines
Chairman Enrique Razon Jr.

The company said it will focus on cost-cutting and tighter capital spending as it navigates weaker high-roller activity, a key revenue driver for its Solaire Resort operations. Bloomberry posted a net loss of PHP2.6 billion ($43.37 million) in 2025, reversing a PHP2.6 billion ($43.37 million) profit a year earlier, as softer VIP play and rising costs weighed on earnings.

Razon also pointed to external pressures, including geopolitical tensions and inflation, which could further impact on-premise gaming demand. Despite this, the company aims to improve operational efficiency and capture selective opportunities, with a potential turnaround targeted by 2027.

Bloomberry ignites Philippines online gambling rivalry with MegaFUNalo

Digital push gains traction after relaunch

Separately, Bloomberry is accelerating its online gaming strategy through the relaunch of its platform as FUNaloMAX, following earlier technical issues under its previous MegaFUNalo branding.

According to InsiderPH, the platform is currently in soft launch and “looks like it’s performing very well” after resolving glitches linked to its former European-based provider. The company has since shifted to an Asia-based provider, which an insider described as more “dependable.”

Razon said Bloomberry plans to intensify marketing efforts once platform stability is confirmed, positioning FUNaloMAX to drive mass-market growth. The company spent around PHP1.9 billion ($31.69 million) during the platform’s initial rollout phase.

Viviana Chan
Viviana Chanhttps://agbrief.com/
Viviana Chan is an editor, interpreter, and journalist. With over a decade of experience, she writes in English, Chinese, and Portuguese. Viviana started her career in Macau-based newspapers, where she became passionate about the region's social, financial, and cultural development. Her writing focuses on the economy, emerging industries, gaming development, political affairs, and cross cultural-exchange in the business and cultural domains. She is avid for news and eager to discover and cover stories that generate public relevance.

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