Social media influencers promoting offshore online casinos are facing a major crackdown, with New Zealand authorities warning of significant fines if they fail to remove illegal content.
According to Radio New Zealand (RNZ), the Department of Internal Affairs (DIA) has issued its first-ever takedown notices following a surge in influencers endorsing overseas gambling operators. According to Vicki Scott, Director of Gambling Regulatory Services, influencers have been collaborating with offshore online casinos, using live streams, promotional giveaways, and website links to advertise these platforms.
So far, the DIA has issued four warning letters and is investigating 13 other influencers, although the actual number of offenders may be much higher. The department has chosen not to publicly name the influencers to protect their privacy and allow them to dispute the warnings.
Under New Zealand’s Gambling Act, advertising for offshore gambling operators is illegal. The DIA has been investigating these activities and will take action against influencers who are openly violating the law. Failure to comply with takedown notices could result in fines of up to NZ$10,000 ($5,717) per violation. While this may seem like a small amount, repeated offenses could lead to substantial penalties.
However, the Problem Gambling Foundation argues that the DIA’s response is too lenient. Spokesperson Andree Froude believes fines should be imposed immediately to send a strong message that such promotions are illegal. She also expressed concern over offshore casinos using Māori influencers to target Māori communities, calling the practice appalling.
Statistics from the Ministry of Health show Māori are three times more likely to experience moderate-risk or problem gambling compared to non-Māori.
Currently, the government is preparing to regulate the online casino industry for the first time, with plans to auction 15 licenses by February 2026. This will allow approved operators—likely foreign-owned multinational companies—to legally advertise in New Zealand.
