Macau hosted more than 490 MICE (Meetings, Incentives, Conferences, and Exhibitions) events in the first half of 2023, surpassing the total number of events held throughout the entirety of 2022.
The events held in the initial six months of the year attracted over 40,000 trade visitors to Macau, marking a 15-fold increase compared to 2022.
According to the Macao Trade and Investment Promotion Institute (IPIM), the number of attendees reached over 700,000, representing a 50 percent year-on-year increase.
“The projection indicates that Macau is expected to host more than 1,000 MICE events this year, including over 100 events related to industries such as tourism, health and wellness, technology, finance, culture, and sports,” stated the Macao Trade and Investment Promotion Institute.
IPIM also announced the establishment of a ‘MICE Bidding and Support Team’ in collaboration with five local MICE associations and six gaming operators. They have collectively put in efforts to launch bidding plans and attract high-quality MICE events to be held in Macau. This initiative aims to leverage each sector’s competitive edge and customer network, with the goal of successfully introducing 1,500 MICE events to be hosted in Macau by 2024.