Galaxy Entertainment Group is no longer relying on peak seasonal periods to achieve strong visitation and results, leveraging its events to offset typical downturn periods between holidays.
In statements following the release of its annual results, Chief Operating Officer Kevin Kelley indicated that “we have the ability to balance out the year with really significant events”.
The executive highlighted that “we’ve tried to be fairly strategic and not put major events on top of major holidays. That way, we can spread out demand throughout the entire year”.
Concerns have arisen about Macau’s overall tourism capacity, given the record 40.1 million tourists it saw in 2025, and the strain placed on infrastructure during holiday periods or large-scale events.
Kelley noted that “with respect to not wanting to put big events on of of others, there’s really two gaming companies in Macau that could probably do that in scale to create any kind of meaningful challenge”.
This exact scenario took place in October, when Sands China hosted the NBA China Games week and Galaxy held the Jackson Wang concerts on the same weekend.
The executive highlighted that “both of our shows were sold out, the NBA event was a very good success for Sands, and at the end of the day, the city buoyed and I think there was no real significant pinch on the infrastructure”.
The executive furthered that “with the ability to have these non-gaming amenities and to be able to program them the right way throughout the course of the year, it really gives Macau a huge economic lift in terms of being able to do much more throughout the whole year and not have to rely on essentially four or five holidays every year to really continue to grow the business”.
So far, the government has not mandated that operators space out their events to avoid congestion, and Chief Financial Officer Tom Arasi noted that “if you look at the level of world-class talent that ourselves and others are attracting now to Macau, it’s not like we can dictate which out of the 365 days a year […] We need to acclimate to when they want to come in and then manage”.
The executive noted that the question now is “whether we can hold on to the customer, because it’s not easy to bring in such celebrities, superstars”.
Management noted that Galaxy is always requesting that the government allow for “more hotel rooms to be built”, helping to “hang on to the customer who wants to come for a show, but can stay for a day or two”, noting “that would not only benefit ourselves but also the other parts of the community too”.
