Omnigame inks first-ever operator partnership with Kaizen Gaming

Europe

AGBrief Editorial

-

August 4, 2025

0

Omnigame inks first-ever operator partnership with Kaizen Gaming

Omnigame, the full-service iGaming business, has partnered with Kaizen Gaming, one of the biggest GameTech companies in the world, to launch its best-performing titles with the Betano brand, marking the company’s first ever deal with an operator as well as its international debut.

The agreement will initially see a selection of games rolled out with Betano in Denmark, with the portfolio then set to go live in additional global markets with the major operator, including Brazil.

The partnership is a huge milestone for Omnigame as its products will be made available to an international audience for the first time and is driven by the success the company has achieved in its home market of Denmark, where it has a substantial market share and a loyal fan base.

Kaizen Gaming, recognising the strength and the uniqueness of the portfolio, makes the perfect first partner as Omnigame looks to expand its global footprint.

Peter Weinreich, CEO at Omnigame, said: “We are incredibly proud to announce our inaugural partner deal which will see our games debut outside of Denmark, and with one of the most exciting operator groups in the world no less. Kaizen Gaming’s Betano brand continues to grow, and this exciting step will see us put some of our most engaging games in front of a wider audience than ever before. It is a milestone moment for us and is a testament to the fantastic work we have achieved in standing out in a competitive space.”

Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, commented: “Omnigame has a proud history of standing out in a highly competitive market like Denmark. We are glad to be the first partner to deliver its unique products to players beyond its own ecosystem. We are committed to providing our customers around the globe with the most engaging, entertaining and responsible gaming experiences through the Betano platform. With this in mind, we invest in both our proprietary technology and in top tier partnerships. We believe that Omnigame is such a top-tier partner and their high-quality games will resonate strongly with our audience.”

The upward revisions follow two consecutive months of strong performance, with July GGR reaching MOP22.125 billion ($2.7 billion), representing 19 percent year-over-year growth and marking the best monthly result since the COVID-19 pandemic. June and July combined tracked at 19 percent year-over-year growth, significantly exceeding earlier expectations.

Macau July GGR totals $2.7B, highest post-pandemic monthly tally

‘We forecast the inflection in growth to continue,’ wrote Vitaly Umansky, Senior Analyst at Seaport. The firm now projects 13.7 percent growth in the second half of 2025 compared to 4.4 percent in the first half, driven by increased marketing efforts and improving China consumer sentiment.

Morgan Stanley analysts Praveen Choudhary, Anson Lee and Stephen W Grambling noted that the recent performance represents ‘two consecutive monthly beats’ with GGR showing 19 percent year-over-year growth. Their revised forecast result from ‘notable positive operating leverage, less competition, and earnings estimate increases.’

Tourism slowdown from trade war lowers Macau’s growth forecast to 6.8%

Visa policy easing and travel shift fuel gains

Analysts point to several structural drivers behind Macau’s outperformance. Enhanced visa accessibility remains a key factor, with permanent residents of Zhuhai now eligible for ‘one trip per week’ permits allowing stays of up to seven days. Additionally, residents of the Guangdong-Macau In-Depth Cooperation Zone in Hengqin can use one-year, multiple-entry permits with no visit limits.

Macau has also benefited from shifting regional travel patterns, with mainland Chinese and Hong Kong visitors increasingly choosing Macau over traditional destinations like Thailand and Japan. This redirection of tourist flows has provided incremental support to visitor arrivals and gaming revenue.

Non-gaming as a footfall driver

The non-gaming segment, particularly concerts, has become a major contributor to footfall. Sold-out performances by popular Asian performers, including Jacky Cheung in June and the Eason Chan ‘Fear and Dreams’ tour at Galaxy Arena, have attracted both mass market and VIP players to the territory.

Unlike other discretionary categories, gaming remains relatively inelastic, Morgan Stanley analysts say. For mainland Chinese visitors, Macau offers ‘a legal and culturally proximate outlet for gaming entertainment with few viable alternatives in the region,’ reinforcing resilient demand.

There are signs of recovery in the VIP segment, driven by targeted capacity additions, entertainment-led direct VIP acquisition, and an uptick in licensed gaming promoters—though still below the government’s cap of 50 junkets. Operators are also investing in property renovations to better appeal to high-end clientele.

Amongst recent gains, Morgan Stanley argues the industry ‘deserves re-rating,’ noting that it still sees sector valuations as attractive if current growth is sustained. The firm has raised price targets across its coverage and maintains overweight ratings on Melco Resorts, MGM China, and Sands China.

Seaport’s Umansky points to rising hotel occupancy, stronger base mass recovery, and increased supply as drivers for Macau’s continued recovery. He adds that investor sentiment remains overly bearish, describing valuations as ‘still too low.’

The positive outlook extends beyond 2025, with analysts expecting continued improvement in China’s economic conditions and consumer confidence to support sustained growth. Recent retail sales data showing 4.8 percent growth in June, the fastest pace since December 2023, indicates improving consumer sentiment that could translate into stronger demand for Macau gaming.

However, risks remain, including the possibility that China consumption could remain weak and concerns that part of the GGR growth surprise stems from low-margin VIP business. Additionally, reinvestment rates remaining high could impact profitability despite revenue growth.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, at 3 Oaks Gaming, said: “Securing this recognition notice is a noteworthy achievement for us at 3 Oaks, as we can supply our renowned slot titles into the Maltese market. It reflects our strong commitment to delivering premium content to new audiences.”

Jackpot Rapid Fire is a high-frequency, multi-tiered progressive jackpot mechanic designed to improve player engagement and boost operator retention. With seamless integration across a growing suite of exciting games, Jackpot Rapid Fire offers more chances for players to win, while also ensuring transparency and flexibility for operators.

The inherent ability of jackpots to drive acquisition and retention is well-established across worldwide markets. However, this breakthrough innovation now aligns QTech’s pioneering platform and machine-learning software with a suite of progressive products which deliver reliable and credible winning triggers (at 5 tiers between $200-$7,500). All of which assists in building authenticity, trust and digital dwell-time with the end user.

These jackpots are amassed by players’ contributions into the same dedicated account and shared across all participating operators under QTech Games network. When the jackpot triggers, this dedicated account is then paid out by QTech Games, which is also underwriting the Jackpot Rapid Fire system on a monthly settling-up basis.

Key Features:

5-tier progressive jackpot system: Mini, Minor, Major, Master, and Mega King ($200-$7,500);
More frequent jackpot wins maintain player excitement;
Jackpots are randomly triggered when 5 fire symbols land on the reels, adding excitement and unpredictability;
Live contribution and win tracking via QTech Back Office;
Available exclusively on selected Blueprint Gaming Rapid Fire games;
Full access across all markets;
Product is available across both desktop and mobile channels;

This game-changing, networked move from QTech Games also opens up further possibilities for both established and up-and-coming operators who can benefit from its pooled structure to pull up a chair at the progressive-jackpot table without the need for bottomless liquidity.

Intuitive back-office functionality for tracking and reporting allows partners to accurately unpack all jackpot details pertaining to contributions and payout values with platform-specific visibility (i.e. operators can only view their own data) while QTech’s unique API allows managers to effortlessly retrieve any jackpot ID, game or pools info, alongside real-time balances in any given currency. QTech Games is also delivering full marketing support – featuring assets, visuals and promotional ideas, tailored to operator campaigns.

Philip Doftvik, QTech Games’ CEO, said: “We’re excited to confirm that our new Jackpot Rapid Fire system is really turning players’ heads and keeping them coming back for repeat visits on a highly playable portfolio of dedicated titles from our friends at Blueprint Gaming. Operators understand that progressive jackpots are one of the most effective marketing tools around, and now QTech and Blueprint’s unique system is taking the notional risk and administration out of jackpot provision.”

“It’s vital for operators and players to have that trust, and QTech’s accessible back office and dedicated Jackpot Dashboard deliver that peace of mind in spades, with a live view of jackpot balances, contributions and wins. While players also benefit from credible and regular winning jackpot triggers across a host of our participating games. It’s also important to remember that no operator participation fee is required and jackpot contributions do not impact GGR.”

The new loyalty program applies to all of the group’s New Zealand properties, via a ‘sleek, connected card that unlocks access to all casino games, dining, hotel stays, and attractions’. Sign-up can be conducted online or onsite (via self-service kiosks or via staff assistance. The company says the procedure ‘takes less than five minutes’.

The roll-out comes after SkyCity launched its mandatory Carded Play system across its NZ properties in late July. It had initially announced the move in February, with expectations for the full role out in New Zealand in July and with plans to introduce the system at SkyCity Adelaide in 2026.

Amongst the conversion to mandatory Carded Play, the rollout began in Queenstown and Hamilton in early July, while it was completed in Auckland on July 22^nd.

All customers playing at the group’s New Zealand casinos’ machines and table games need to provide the card, which includes identity verification and safeguards for play.

However, the group notes that customers can continue to use cash, QUICK Pay or Tito tickets when playing, after providing a legal form of photo ID.

Aside from ID verification, the card enables SkyCity to monitor gameplay patterns – including prompted and mandatory breaks as well as session, daily and weekly limits for all types of game play.

“SHOW by SkyCity is more than a new name; it’s a strategic shift,” notes Caroline Ah Chong-Douglas, SkyCity General Manager Marketing and Sales. “The visual identity and overall experience bring energy, excitement, and responsiveness to the customer journey. It unifies loyalty across the SkyCity precincts,” furthered the executive.

If the vote goes in favor and other conditions are met, DNA indicates that it intends to lodge a copy of the orders with the Australian bourse on Friday, August 8^th ‘so that the scheme will become effective on that date. The final scheme implementation is ‘expected to occur on Tuesday, 19^th August’.

The scheme represents a 50 percent premium on the trading price of Donaco shares before the takeover bid was announced and a 9.8 percent premium on the June 18^th price – the last day before the release of the scheme booklet.

In a separate filing, the group reiterated that the company’s board unanimously recommended that shareholders vote in favor of the buyout. The directors justified the decision on three main reasons:

-‘The impact on costs due to the Thai government’s recent actions to cut power along certain towns between Thailand and Cambodia resulting in intermitted power supply;

-The potential tax liability from possible additional tax obligations on commercial gambling in Cambodia;

-‘The impact of Thailand’s border restrictions on the Star Vegas Resort & Club operations’

Donaco International operates two border casinos: the DNA Star Vegas resort in Poipet, Cambodia, and the Aristo International Hotel in Lao Cai, Vietnam.

Currently On Nut Road – a special purpose vehicle managed by Argyle Street Management – holds 12.84 percent of the company’s issued capital.

Genting Singapore appoints RWS CEO as new President and COO

Singapore

Kelsey Wilhelm

-

August 4, 2025

0

Genting Singapore appoints RWS CEO as new President and COO

Genting Singapore has announced the appointment of Lee Shi Ruh as the company’s President and Chief Operating Officer, effective from August 1^st.

The executive has a long history with the Genting Group, holding the position of President of Resorts World at Sentosa (RWS) from September of 2023, and the role of CEO since June of this year.

Lee Shi Ruh, President and COO of Genting Singapore — _{Lee Shi Ruh, President & COO, Genting Singapore}

The group indicated in a filing with the Singapore Stock Exchange that the Lee will be ‘responsible for driving execution of strategic initiatives, operational performance, and sustainable growth across the Group’.

Lee will report directly to Executive Chairman and Acting CEO Tan Sri Lim Kok Thay.

Lee has already served directly with Genting Singapore, as Chief Financial Officer from January of 2010 until July of 2025. Due to her new appointment she has relinquished her role as CFO.

The executive started at Genting Malaysia Berhad, Genting Singapore’s parent company, in 1994 as Vice President-Finance – where she worked until 2009.

Stepping in to assume Lee’s role as CFO is Ang Suat Ching, who has served as CFO of Resorts World at Sentosa since June of 2024. Ang will be overseeing the group’s financials, ‘including financial planning and analysis, treasury management, and financial reporting’.

In addition, the company has indicated that Nanami Kasasaki has stepped down from her position as Chief Corporate Officer of Genting Singapore, as well as a Director of RWS.

Speaking of the updates, Lim Kok Thay noted that “these appointments reflect our commitment to leadership renewal as the Group enters its next phase of growth. Shi Ruh brings a proven track record of sound decision-making, strategic discipline and a clear understanding of the Group’s long-term priorities, which will be invaluable in her expanded role as President & COO of the Company. We also welcome Suat Ching to the executive team, whose financial expertise will support our long-term value creation”.

Good Morning. Abracadabra. Melco Resorts has opened its $1.2 billion City of Dreams IR in Sri Lanka, as it aims to position the country as a potential “India’s Macau”. The group has also reported strong results during the second quarter of this year, thanks to a better-than-expected Macau rebound. Meanwhile, Philippine President Ferdinand R. Marcos Jr. has stated that he will not rush into a decision on calls for a total ban on online gambling, as the presidential palace tries to assess the proposal’s potential impact.

What you need to know

Melco debuts South Asia’s first IR in Colombo, positioning Sri Lanka as “India’s Macau” amid growing demand from India’s affluent class.
Marcos government delays decision on online gambling ban, stressing the need to assess addiction causes and revenue implications.
Melco’s 2Q25 results were marked by impressive performance in Macau, despite softness in other markets, say execs.

On the radar

The Star’s Brisbane casino deal collapses, faces $26.4M reimbursement.
Jeju Dream Tower’s July casino revenue soars 90.1% yearly.
Macau gaming revenue expected to climb 10.5% in August: Deutsche Bank.
Sporting bodies in New Zealand unite against Online Gambling Bill.
Macau July GGR hit $2.7 billion, highest post-pandemic tally.

AGB Intelligence

SRI LANKA

Melco Resorts makes entry into South Asia with new Sri Lanka IR

Sri Lanka’s largest private investment, the $1.2 billion City of Dreams Sri Lanka, officially launched its casino on August 2nd, marking a significant collaboration between Hong Kong’s Melco Resorts & Entertainment and local firm John Keells Holdings. Casino mogul Lawrence Ho suggested that Sri Lanka could become “India’s Macau,” targeting affluent tourists from India, the Middle East, Russia, and China.The resort, featuring two hotels, extensive gaming facilities, and luxury amenities, aims to boost Sri Lanka’s economy post-crisis by creating thousands of jobs and enhancing the country’s tourism profile

Corporate Spotlight

Why Asia’s iGaming operators must rethink risk strategy | SEON

SEON,Winning Trust, Stopping Fraud: Why Asia’s iGaming Operators Must Rethink Risk Strategy

Winning Trust, Stopping Fraud. Asia Pacific’s iGaming market is expanding extremely fast, and a new wave of digital-savvy players is pushing demand through the roof. But the rise in adoption has outpaced regulation in many markets, and fraudsters have taken notice.

Industry Updates

Aristocrat to showcase games and innovative solutions at the AGE 2025.
PAGCOR disburses PHP67M in relief aid to storm-affected communities.
Genius Sports powers up GeniusIQ with European Leagues partnership.

INTELLIGENCE | ASEAN | CAREERS

Aristocrat Gaming, a global leader in premium gaming content and technology, together with Aristocrat Interactive, a premier provider of online gaming platforms and services, will unveil their latest innovations and operator solutions at the Australasian Gaming Expo (AGE), taking place 12–14 August 2025 at Sydney’s International Convention Centre (ICC).

Aristocrat Gaming will showcase The Baron Upright cabinet, which recently launched in Australia and is lighting up gaming floors across the market. Following The Baron’s successful launch in Australia, the company’s newest hardware form factor is infusing a new type of energy onto gaming floors with its dynamic lighting, vivid graphics, and powerful audio.

In addition to The Baron Upright, Aristocrat Gaming will bring an exciting game line-up led by Fabulous Hold & Spin and Heaven & Earth, which will take centre stage. These games incorporate on-trend player favourite mechanics while adding innovative new jackpot feature animations not seen in the market before.

“Our display at AGE will demonstrate Aristocrat’s ongoing commitment to delivering exceptional content and innovation for customers. From game-changing hardware to operator-centric solutions, we continue to find new ways to transform the gaming experience,” said David Ronson, Managing Director ANZ at Aristocrat Gaming.

Aristocrat Interactive, Aristocrat Leisure, Real Money Gaming

The Gaming Systems business from Aristocrat Interactive will also showcase how it is innovating the patron experience through its Systems S7000 product. The S7000 provides venues with a powerful, all-in-one platform for player engagement, promotions, membership management, and real-time gaming performance reporting. With core features and enhanced products like PRIME Alerts and PRIME Player, it’s designed for scalability to enable venues to seamlessly add modules to suit the growth of their business.

In addition, the team will unveil one of the most anticipated products on the market: MyPLAY. MyPLAY is our cutting-edge cashless solution, designed to bring seamless, secure innovation to operators and their players. We’re proud to showcase a new era of gaming convenience, where cashless truly means effortless.

Visit Aristocrat Gaming and Aristocrat Interactive at Exhibition Stand #100.

Omnigame inks first-ever operator partnership with Kaizen Gaming

Omnigame, the full-service iGaming business, has partnered with Kaizen Gaming, one of the biggest GameTech companies in the world, to launch its best-performing titles with the Betano brand, marking the company’s first ever deal with an operator as well as its international debut.

Table of Contents