SOFTSWISS, the global tech company offering software solutions for the iGaming industry, has announced the launch of Paid Participation Campaigns, a new feature within its Jackpot Aggregator.
The new functionality enables operators to launch Paid Participation Campaigns – a format in which players contribute an entry fee to join jackpots, prize drops, multi-prizes, or the Prime Network Jackpot. In addition to placing regular bets in the participating games, players voluntarily opt into these campaigns, creating a premium experience with a limited number of participants. This structure increases players’ chances of winning, making the experience more dynamic and personalised.
From the operator’s perspective, Paid Participation Campaigns unlock a new revenue stream, where the fees collected from players are allocated toward funding the prize pool, reducing the operator’s financial exposure. In addition, operators benefit from long-term partnerships with game providers whose titles are featured in these campaigns, driving mutual engagement and promotion.
Building on the success of the Prime Network Jackpot, which used a shared prize pool funded by multiple operators, the new Paid Participation Campaigns introduce a sustainable model where the prize pool is financed directly through player contributions.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, said: “Adding Paid Participation Campaigns expands our Jackpot Aggregator ecosystem with even more flexible engagement tools. Combined with existing mechanics like multi-prizes, drops, and others, operators now have a powerful toolkit to design retention strategies that match their brand goals and player preferences.”
With the launch of Paid Participation Campaigns, SOFTSWISS reinforces its position as a technology innovator in iGaming, offering operators new ways to create personalised, rewarding, and commercially sustainable player campaigns.
