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1xBet powers SBC Summit Lisbon 2025 with premium sponsorship and exclusive events

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Global betting brand 1xBet will become a Premium Sponsor of the SBC Summit 2025 — one of the key iGaming events held on September 16–18 in Lisbon.

This partnership emphasises the company’s status as one of the leaders in global betting and opens up new opportunities for networking with top executives and industry experts.

The 1xBet team looks forward to welcoming guests at booth C130, where they can expect the company’s signature hospitality, surprises, and new connections. Every day, 1xBet, together with Paris Saint-Germain, will bring the spirit of top-level football to the SBC Summit. Visitors can enjoy a lively experience at Game Zone B855, featuring the dynamic 1xFunball challenge, where the thrill of the game meets champion vibes.

The event’s highlight will be the spectacular appearance of Claude Makélélé on September 17. He will showcase his skills in the Game Zone and give away exclusive prizes. Participants will have the chance to win branded merchandise, valuable gadgets, and a championship trophy signed by the Paris Saint-Germain and France national team legend.

On September 17, we are in for the panel discussion EURASIA LEADERS PANEL: Expansion or contraction – which way will the bridge between continents swing? as part of the SBC Summit. Simon Westbury, the Strategic Advisor at 1xBet, will join the discussion on key development directions. “It is a great honour for me to join the prestigious panel discussion with SBC leaders on September 17,” he said.

As part of the forum, the 1xBet booth will host two prize draws featuring valuable prizes, including a Nintendo Switch 2 gaming console, a Jordan Wings Cashmere and Leather Varsity Jacket, four tickets to a Paris Saint-Germain match, a book on the club’s history, and a Louis Vuitton Horizon 50 suitcase with an exclusive design. The lucky winners will be announced on September 16 and 17. The prize draws will start at 4:00 PM.

Company managers will also introduce forum guests to the 1xPartners affiliate program, which has been operating for 9 years and covers over 150 countries. The project supports more than 250 payment methods, features a lifetime revenue share of up to 50% from referred players, and includes exclusive offers for VIP partners.

For 1xBet, participating in the SBC Summit is a great opportunity to share its experience in implementing innovations, discuss iGaming industry trends, and contribute to the sector’s development.

China’s stock market boost ups spending in Macau: Scholar

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China’s stronger-than-expected economic growth in the first half of the year has created room for Beijing to shift focus toward consumption and structural reforms, a move that could benefit Macau’s tourism and gaming industries, according to a local academic.

“The better-than-expected GDP growth in the first half has given China room to prioritize consumption and structural reforms to prepare for the beginning of its 15th five-year plan,” said Carlos Siu, Associate Professor of Business Management in the Gaming and Recreation Management unit at Macau Polytechnic University.

The country’s economy grew by a strong 5.3 percent in the first half of 2025, exceeding initial expectations and putting it on track to meet its annual growth targets. However, the major priority for the Chinese government in 2025 is to revive domestic consumption, which was a weak point in the previous year. 

China’s Consumer Confidence Index (CCI) remains near historic lows and has only gradually been recovering, with concerns about employment, economic stability, and especially the ongoing property downturn pushing consumption down.

The Chinese authorities have prioritized boosting household consumption, with a CNY200 billion ($28 billion) program introduced to subsidize designated consumer purchases in 2024, which was further expanded by CNY300 billion ($42 billion) in 2025.

However, Siu added that the country’s authorities are unlikely to roll out broad-based stimulus “unless the outlook deteriorates again,” pointing to another factor that could lift Macau’s economy.

“The recent surge in China’s stock market would foster a wealth effect and boost consumption in tourists’ stay in Macau,” he said.

His comments come as investment banks raise their expectations for the city’s casino revenues. JP Morgan analysts highlighted that August delivered the highest non-Golden Week GGR since the pandemic, supported by peak summer visitation.

Macau August GGR reaches post-COVID high, totaling $2.77B, China

In a recent note, Morgan Stanley now forecasts a 15 percent year-on-year increase in market-wide gross gaming revenues (GGR) in the second half of 2025.

The bank is also upbeat about the industry’s outlook, predicting “double-digit GGR growth” in the coming quarters, with momentum expected to continue until the first quarter of 2026.

Siu, however, struck a more cautious tone. “Based on the above, I would be a bit conservative to expect a single-digit growth with the current momentum forecast in the coming quarters,” he said.

Konami casino slots launch in Brazil via Kaizen Gaming’s Betano platform

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Konami Gaming and Kaizen Gaming have officially launched Konami casino games in Brazil, marking a milestone debut via the Betano online platform.

Betano online players are the first in the nation to experience iconic Konami slot classics like China Shores™, as well as recent hits such as Fortune Mint™.

Brazil opened its market to regulated online casino games on January 1, 2025, authorizing rules, requirements, and licensing for legal online betting. Brazil is the latest real-money iGaming market served by the partnership between Konami and Kaizen Gaming. 

Tom Jingoli, President and COO, Konami Gaming
Tom Jingoli, President & COO at Konami Gaming

“The first ever Brazilian debut of Konami’s popular casino games is a significant milestone for our iGaming division, and our global company as a whole,” said Tom Jingoli, president and chief operating officer at Konami Gaming, Inc. “Online players can enjoy a large library of Konami slot creations beloved in land-based markets from Las Vegas to Macau for many years, with the assurance of Betano’s secure platform, which is the most popular in the country.” 

Kaizen Gaming was the first online gaming operator in Brazil to be awarded an online betting license under the new regulated market. Each day its Betano online platform attracts millions of users from across the country.

Online players nationwide can now hit spin Konami’s All Aboard Piggy Pennies™, Cobra Hearts™, China Shores, Fortune Mint, African Diamond™, and more, for the chance to win real-money jackpots directly from any personal desktop, tablet, or mobile device.  

“Our focus on delivering the most exciting, innovative and responsible online gaming experiences has been integral to establishing Betano as Brazil’s market leader. We constantly enrich the variety of games available, offering options found on no other platform. Such is the case now, as we become the first operator in the country to launch real-money Konami slots,” added Evangelos Dedoulis, director of product, gaming and rewards at Kaizen Gaming. “From classic 5-reel games to rewarding progressive slots, Betano users can look forward to an ever-increasing library of Konami casino releases among the platform’s top tier range of entertainment.”

Aching, vice president of iGaming & international gaming operations at Konami Gaming
Aching, VP of iGaming & International Gaming Operations at Konami Gaming

“Through close cooperation and shared action, Konami and Kaizen Gaming have taken a partnership that began in Canada’s real-money gaming sector, and expanded it to one of the largest emerging markets on the globe,” shared Eduardo Aching, vice president of iGaming & international gaming operations at Konami Gaming. “Our organization is excited to be part of Betano’s success in Brazil, and support the region with slot entertainment beloved by players for over 20 years.”

US moves against scam compounds in Sihanoukville, Shwe Kokko

The US Department of the Treasury has imposed sanctions on criminal networks in Myanmar and Cambodia accused of running large-scale cyber scam operations that defrauded Americans of more than $10 billion in 2024, a 66 percent increase over the previous year. 

The action, announced on September 8th by the Treasury’s Office of Foreign Assets Control (OFAC), targets entities linked to forced labor, human trafficking, and transnational organized crime.

Under Secretary of the Treasury for Terrorism and Financial Intelligence John K. Hurley said Southeast Asia’s cyber scam industry “not only threatens the well-being and financial security of Americans, but also subjects thousands of people to modern slavery.” He stressed that under President Trump and Secretary Bessent’s leadership, Treasury will use “the full weight of its tools” to combat the networks and protect US citizens.

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Shwe Kokko

Scam centers in Myanmar and Cambodia

The sanctions include nine targets operating in Shwe Kokko, Myanmar, under the protection of the Karen National Army (KNA), previously designated as a transnational criminal organization. Shwe Kokko has become a notorious hub for virtual currency investment scams, often involving trafficked workers coerced into defrauding Americans through online schemes.

In Cambodia, OFAC designated 10 entities linked to cyber scams operating from casinos-turned-criminal compounds in Sihanoukville. These facilities, originally developed by Chinese investors as gaming venues, were repurposed into centers for virtual currency scams once those activities proved more profitable.

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K B Hotel in Sihanoukville

Companies such as T C Capital Co. Ltd. and K B Hotel Co. Ltd. are accused of using casino and hotel complexes to launder illicit proceeds, while victims of human trafficking were forced to carry out cyber scams from within the compounds. Several of the operators have prior convictions in China for money laundering and illegal gambling.

Sanctions framework and implications

The designations were made under multiple authorities, targeting transnational crime, malicious cyber activities, and serious human rights abuses.

As a result, all property and interests in property of the designated individuals and entities in the United States or under US jurisdiction are blocked and must be reported to OFAC. Entities owned 50 percent or more by sanctioned individuals are also automatically blocked.

Unless specifically licensed by OFAC, US persons are generally prohibited from engaging in transactions with sanctioned parties. This extends to financial institutions and other businesses worldwide that might otherwise provide funds, goods, or services to the blocked entities. Violations may result in civil or criminal penalties.

The Treasury emphasized that the sanctions aim not only to disrupt illicit financial flows but also to address the human rights abuses underpinning the scam networks. “The ultimate goal of sanctions is not to punish, but to bring about a positive change in behavior,” the department noted.

The designations build on prior actions against entities such as Huione Group, identified as a primary money laundering concern, and Funnull, which sold bulk internet protocol addresses to cybercriminals. The crackdown highlights Washington’s broader effort to dismantle Southeast Asian cybercrime infrastructure that increasingly targets Americans with so-called “pig butchering” investment scams.

Philippines officials uncovered laundering $18.3M through 13 casinos: Report

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Former Department of Public Works and Highways (DPWH) engineers from Bulacan Province in the Philippines allegedly laundered billions of pesos through 13 casinos across Metro Manila, Cebu, and Pampanga between 2023 and 2025, according to local media reports citing Senate President Pro Tempore Panfilo Lacson.

The officials, dubbed the “Bulacan Group of Contractors, “lost nearly PHP950 million ($17.4 million) in casino transactions while their total cash-to-chips and chips-to-cash conversions exceeded PHP1 billion ($18.3 million), Lacson revealed in a speech on Tuesday.

Lacson did not reveal the names of the casinos, but he disclosed that the loss amount was calculated based on documents obtained from the Philippine Amusement and Gaming Corporation (PAGCOR), the country’s gaming regulator.

The scandal involves five key figures who used aliases during their casino activities. Lacson suggested the alleged scheme involved exchanging cash for chips, playing minimally, then cashing out to declare the money as gambling winnings. “This is not mere luck. It bears the hallmarks of a money laundering scheme,” he stated, citing validated documents from PAGCOR.

Philippines Anti-Money Laundering Council (AMLC)

The senator has submitted the officials’ names and aliases to the Anti-Money Laundering Council, seeking to freeze their assets. The case stems from investigations into anomalous flood control projects in Bulacan, where residents remain submerged in floodwaters despite billions allocated for infrastructure improvements.

The revelations include evidence of rigged bidding processes, manipulated progress reports, and falsified public documents. One project worth PHP92.58 million ($1.7 million) in Bulacan reportedly claimed 46 percent completion just 2 days after receiving a notice to proceed, with contractors billing nearly half the project cost despite minimal actual progress.

Officials involved in the case continued visiting casinos even after government investigations began, with one last seen at a casino on September 1st, 2025, while the Senate Blue Ribbon panel was conducting its probe.

The Anti-Money Laundering Act covers casinos as monitored institutions, making these transactions subject to government scrutiny and potential prosecution for money laundering and graft offenses.

KingMidas Games accelerates global growth with key executive appointments

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KingMidas Games, a leading iGaming provider, has announced the appointment of three senior executives to accelerate its global growth strategy. 

Sean Auret has been appointed as Global Head, joined by Sargis Khachatryan as Commercial Director and Davit Hovsepyan as Client Success Director. Together, the trio will focus on extending KingMidas Games’ presence beyond Asia, introducing its innovative portfolio to operators across Europe and the rest of the world. 

In his role as Global Head, Auret will be responsible for implementing scalable growth frameworks across the organisation, ensuring that KingMidas Games is equipped to meet the demands of an increasingly competitive global market, while driving growth among partners worldwide. 

Sean Auret, Global Head at KingMidas Games
Sean Auret

“Having spent decades in the iGaming industry, I have seen first-hand how important it is for providers to not only deliver engaging products but also to build strong internal processes that ensure consistency, scalability, and growth,” said Sean Auret, Global Head at KingMidas Games. “At KingMidas Games, my focus will be on strengthening the operational and commercial frameworks that underpin our business, enabling us to deliver even greater value to our partners globally.” 

As seasoned industry veterans, Khachatryan and Hovsepyan will represent KingMidas Games outside of Asia with a clear mission to drive revenue growth. Leveraging their expertise in commercial strategy and client success, they will be at the forefront of building relationships with operators and aggregators, ensuring that KingMidas Games’ titles achieve broad adoption across key international markets. 

Khachatryan and Hovsepyan will be attending SBC Summit Lisbon 2025, taking place at the Feira Internacional De Lisboa & MEO Arena from 16th to 18th September 2025, where they will showcase KingMidas Games’ expanding portfolio to international operators.

Commenting on his new role, Sargis Khachatryan, Commercial Director, KingMidas Games, shared: “Europe offers incredible opportunities for next-generation iGaming products. Operators are looking for fresh and engaging titles that truly stand out, and KingMidas Games is ready to deliver. I’m thrilled to showcase our portfolio at SBC Summit 2025, and excited to explore partnerships that create real value and drive long-term growth together.” 

Davit Hovsepyan, Client Success Director, KingMidas Games, added: “Player engagement and operator growth go hand in hand, and KingMidas Games has built its reputation by developing games that deliver on both fronts. I am excited to collaborate with partners across Europe and beyond, ensuring that our clients are supported every step of the way as we bring our titles to new audiences.” 

With demand for fresh and innovative gaming content continuing to rise globally, KingMidas Games is committed to delivering experiences that combine creativity, technology, and cultural relevance to meet evolving player expectations and drive operator growth. 

Interblock to showcase next-gen casino innovations at G2E 2025

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Interblock, a global leader in premium gaming solutions, is set to debut its most groundbreaking innovations yet at G2E 2025, held October 7–9 at the Venetian Expo in Las Vegas.

At the booth #1239, attendees will discover world premieres, refreshed titles, and advanced solutions spanning AMUSE, slots, and electronic table games (ETGs).

Headlining Interblock’s booth is AMUSE, a groundbreaking category of gaming developed for players of legal age that introduces a new style of play, expands casino audiences, and delivers experiences unlike anything else on the floor. Historically, casinos have been divided into three segments: slots, table games, and ETGs — a category Interblock helped elevate.

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AMUSE establishes a fourth segment focused entirely on amusement-style titles powered by RNG wagering. Designed to engage a broader player base, AMUSE delivers greater entertainment value, creates incremental revenue opportunities, and offers an immersive, player-centric experience.

INTERBLOCK to showcase next-gen casino innovations at G2E 2025
Free Fall Roulette by Interblock
  • Free Fall Roulette – a dynamic spin on an iconic game, blending a pinball-style ball drop with multiple configurations that intensify suspense and variety. Neon-lit design turns every round into a high-visibility event.
  • Bingo – a timeless classic reimagined with a single RNG powering multiple play styles. Its striking sphere and energetic presentation elevate bingo into a floor-wide attraction.
  • Marble Run – a gravity-driven title where momentum and chance collide to create suspense-filled outcomes. With sleek design, rapid gameplay, and award-winning recognition, it is one of the most anticipated debuts.
  • Dragon Roulette – a reinvention of roulette featuring multi-ball excitement, dragon-themed bonus rounds, and a glowing wheel. Jackpot mechanics and theatrical effects redefine the standard gameplay.

At last year’s show, the debut of AMUSE earned standout recognition. Three titles were named ‘Most Innovative Technology’ among more than 400 exhibitors in the Eilers-Fantini G2E Vendor Survey, with Marble Run securing nearly four times the votes of the next closest product. With its new lineup, Interblock is poised to capture industry attention once again in 2025.

Enabled by its acquisition of Zuum Limited, Interblock introduces a full-scale slots portfolio — diversifying entertainment options and broadening its global reach. A dedicated booth section will highlight the company’s expansion into this category.

Among the slot titles featured at G2E 2025 are:

  • Dra Dra Dragon – fast-paced slot action with vertical visuals, enhanced prizes, bigger bonuses, and extended play designed to sustain player energy.
  • Aztec Riches – a classic theme modernized for the North American market, combining contemporary design with rewarding jackpot mechanics.

The addition of slots completes Interblock’s presence across every major segment of the casino floor, reinforcing its leadership in ETGs. Interblock has been recognized as the top ETG supplier in North America every year since the Eilers-Fantini G2E Vendor Survey’s inception and has earned Top ETG Supplier honors at the EKG Slot Awards for seven consecutive years.

Interblock continues to set new benchmarks in electronic table games through four distinct portfolios — Stadium, Smart Pit, Standalones, and Universal Cabinets — each designed to deliver authentic gameplay and measurable value for operators.

Interblock Stadium Multigame
Interblock Stadium

 This leadership will be on full display at G2E 2025 through the company’s elevated ETG portfolios:

  • Stadium – showcasing Big Dice alongside Live Blackjack, connected to the Smart Pit with Live Roulette, Live Blackjack, and Live Craps. Powered by chip-less technology, these games combine the authenticity of live tables — real dealers and equipment — with flawless accuracy and verified results. Split-screen wagering functionality enables up to four titles to be played simultaneously across live, automated, and video formats.
INTERBLOCK to showcase next-gen casino innovations at G2E 2025
Universal Cabinet Craps by Interblock
  • Standalones – featuring Roll to Win Craps with community-style play and a fully LED surface; Roulette Xplosion with 3D projection effects; and Shoot to Win Craps with a Crapless Craps variation — a welcoming take on the classic dice game where every roll remains in play with no losing on the come-out roll. Zuum products such as Grand Crystal Roulette II and a multigame cabinet provide high-quality ETG options at accessible entry points.
  • Universal Cabinets – offering Craps, Crapless Craps, Easy Craps, Golden Ball Roulette, and Blackjack X2, which enables two independent hands on one screen. Paired with the award-winning Luv Seat, this portfolio enhances comfort and engagement, powered by Interblock’s proprietary Immersion Technology for vivid LED effects.

Together, these innovations underscore Interblock’s unmatched expertise in ETGs and its role in shaping the future of table gameplay.

Interblock, Global CEO John-Connelly
John Connelly, Interblock’s Global CEO

Beyond the booth, Interblock’s Global CEO John Connelly will deliver a session in the G2E Education Series titled “Game Settings for Success: Proven Ways to Boost Machine Profit with Manufacturer Options.” The presentation will take place on Tuesday, October 7, from 3:10–4:00 PM in Titian 2303 at the Venetian Expo.

Connelly will join industry peers to share strategies for configuring games to maximize revenue, elevate player engagement, and optimize overall floor performance — supported by global case studies.

Invitation: Booth #1239

Interblock invites industry professionals to visit booth #1239 at G2E 2025 to explore the innovations redefining casino entertainment.

SOFTSWISS launches Gambling Regulation Directory for iGaming operators

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SOFTSWISS, a global technology provider in the iGaming industry, has launched the Gambling Regulation Directory—a new section of its website aimed at helping operators navigate the complex landscape of gambling regulations worldwide.

The Gambling Regulation Directory provides a structured overview of the legal status of gambling across multiple countries, both land-based and online. With an interactive regulation table and map (coming soon), operators will gain a clear picture of where gambling is permitted, restricted, or prohibited, and evaluate the opportunities, risks, and compliance requirements for entering or expanding into specific markets.

The country profiles also highlight which activities are allowed or prohibited, outline available information on taxation, fees, and licensing terms, and outline key licence details such as duration and permitted activities. In addition, each profile indicates whether SOFTSWISS products are certified or aligned with local regulations, showing operators where SOFTSWISS solutions are ready for use, and underlining our experience and readiness to support them in these markets.

The Gambling Regulation Directory is an evolving resource. Not all country profiles are available yet, but the SOFTSWISS team is committed to updating the Directory regularly with new jurisdictions and the latest regulatory changes.

Value for industry stakeholders

  • Strategic Planning: A trusted reference point for evaluating opportunities and supporting informed decision-making.
  • Efficiency: Centralised, up-to-date regulatory information saves time on research.
  • Expert Oversight: SOFTSWISS specialists monitor developments to ensure the Directory reflects the latest licensing and legislative changes.

“At SOFTSWISS, we provide a trusted foundation for launching and growing iGaming brands. With the introduction of the Gambling Regulation Directory, we stay true to our goal of offering advanced solutions and empowering operators with the knowledge and insights they need to grow responsibly and sustainably in highly regulated markets. Building on this commitment, our certified software meets the requirements of multiple national regulators, enabling operators to confidently enter new markets with full compliance,” added Olga Resiga, Chief Business Development Officer at SOFTSWISS.

At SBC Summit Lisbon 2025, stand B160, visitors will have the opportunity to explore the new Gambling Regulation Directory and exchange views on industry trends with the SOFTSWISS Team.

Evoplay celebrates 8 years of innovation at SBC Summit Lisbon 2025

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Evoplay, the award-winning game development studio, is heading to SBC Summit Lisbon 2025, where it will celebrate eight years of growth and development, partnerships, and standout content in the iGaming industry.

Now home to a portfolio of over 250 titles, Evoplay has climbed to the top tier of the industry by consistently pushing boundaries across slot, instant, crash, table, lottery and skill-based verticals.

At this year’s show, the studio will celebrate “Level 8” of its journey with a party-themed booth that includes entertainment, product showcases and a warm thank-you to the partners who have helped shape its story.

Visitors to the stand can take a spin on the Wheel of Fortune, and enjoy signature cocktails inspired by Evoplay’s most iconic games, while a special activity is also planned exclusively for Evoplay’s partners.

The past year saw growth in both Evoplay product portfolio and platforms for partners. Evoplay launched new game types, including its first lottery game, Adrenaline Rush: Scratch, and a football-themed instant game, the latest edition in the Penalty Shoot-out trilogy which combines the best elements of the previous two titles, Penalty Shoot-out: Super Cup.

One of the most notable achievements was Uncrossable Rush, the studio’s first co-developed title created in partnership with the analytics platform SlotCatalog. Based on SlotCatalog’s deep player insights and data analysis, combined with Evoplay’s innovative design and technical expertise, Uncrossable Rush represents a fresh approach to game creation.

Beyond games, the studio introduced several platform updates, including an enhanced Client Area, and the launch of an all-in-one Affiliate Hub – a platform which provides Evoplay’s media and affiliate partners with access to exclusive materials of Evoplay’s innovative slots and instant games.

Ivan Kravchuk, CEO at Evoplay, said: “SBC Summit Lisbon is the perfect stage to celebrate eight incredible years of Evoplay. This year’s show is all about saying thank you to our clients, partners, and players, and inviting them to share in the energy and creativity that drives everything we do. Over the past years, we’ve launched new verticals, deepened our partnerships, and provided players with completely new forms of entertainment, and we’re just getting started.”

Join the celebration at stand A182 and see what’s next as Evoplay levels up for its most ambitious chapter yet.

BETBY to showcase advanced AI developments at SBC Summit Lisbon 2025

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BETBY, a premium provider of innovative sportsbook solutions, will unveil a major update to its AI-powered sportsbook suite of tools, AI Labs, at the upcoming SBC Summit Lisbon 2025.

The upgrade delivers enhancements across Betting Tips, Personalization, and Entertainment Feed, marking another step in BETBY’s mission to transform the sports betting experience through advanced AI.

The first major enhancement is to Betting Tips, BETBY’s tool that provides data-driven insights to help users make more informed decisions. Already covering multiple sports and esports in 25 languages, the feature now scales to 40,000 events per month, the widest coverage in the industry.

Most importantly, BETBY is launching live betting tips, an industry-first that reacts to in-game data and updates recommendations in real time. This ensures players receive advice that reflects the actual match conditions, not outdated pre-match assumptions. Moreover, BETBY also shifted focus from traditional markets such as 1×2 to combined markets like “1×2 & Total”, which deliver both higher margins and stronger interaction when complemented with tips.

The second key update is the launch of the enhanced Personalization engine. Designed to tailor the betting journey to each player, the new model introduces real-time personalization that adapts instantly to bets as they are placed. By combining individual preferences with hourly, daily, and weekly trends, the system empowers operators with precise retention tools while giving players more relevant and engaging experiences.

The third enhancement is an evolution of the Entertainment Feed, BETBY’s AI-based feed for non-sporting events such as movies, series, games, TV shows, and breaking news. The feed has expanded beyond generating markets to actively monitor live developments, ensuring odds remain relevant and settlements are automated. Currently used as an alerting system for traders, this update paves the way for fully automated entertainment markets.

Additionally, BETBY’s AI-powered Risk Management system continues to demonstrate market-leading performance, now identifying the top 15% of high-risk players with 99.99% accuracy. This achievement highlights BETBY’s unique combination of speed, precision, and robust analytics in ensuring a secure and profitable operator ecosystem.

“With these upgrades, AI Labs enters an entirely new phase,” said Danil Emelyanov, Head of BETBY’s AI Labs. “We are not only increasing coverage and efficiency but also pioneering features such as live betting tips and automated entertainment markets. These innovations empower operators to engage players in ways no other supplier in the industry can match.”

The upgraded AI Labs features will be officially presented at SBC Summit Lisbon 2025, where BETBY will showcase how its AI-driven approach continues to set new benchmarks for personalization, engagement, and operator success. Attendees are invited to visit BETBY at stand C110 to experience first-hand the supplier’s comprehensive sportsbook solution and its latest innovations.