US hospitality giant Hilton has deepened its partnership with Vietnamese developer Sun Group, announcing a slate of new projects across three major destinations that will add more than 2,000 rooms to the country’s fast-growing tourism market.
Hilton president and chief executive Chris Nassetta signed the agreement in Phu Quoc on Tuesday, confirming developments in Quang Ninh, Da Nang and Phu Quoc, including the Vietnam debuts of Conrad Hotels & Resorts and LXR Hotels & Resorts.
“Vietnam has long been a key part of Hilton’s growth journey in Southeast Asia,” Nassetta said in a group announcement. “This collaboration brings together Hilton’s globally recognized brands and Sun Group’s local expertise to create destinations that respond to the evolving needs of today’s travelers.”
Phu Quoc, the southern resort island, will host a cluster of Conrad, Hilton and DoubleTree by Hilton hotels, with nearly 2,000 guest rooms linked to a new convention center and the airport.
The complex is being built to support the Asia-Pacific Economic Cooperation (APEC) summit in 2027, when Vietnam will welcome thousands of delegates and international media.
The project is part of a larger tourism and events precinct that Sun Group says will position the island as a leading destination for meetings and incentives in the Asia-Pacific region. The ecosystem will also be supported by Sun Phu Quoc Airways, the developer’s new airline.
Expanding to Quang Ninh and Da Nang
In the north, Hilton Quang Hanh Onsen Resort in Quang Ninh will feature 216 rooms and villas designed around a Japanese-style onsen retreat, offering mineral baths and wellness facilities.
Central Vietnam will see the first LXR Hotels & Resorts in the country, a luxury property on Green Island along Da Nang’s Han River. The hotel will blend high-end design with local cultural experiences, expanding Hilton’s footprint in the region.
The partnership builds on the opening of La Festa Phu Quoc – Curio Collection by Hilton last year, which introduced a Mediterranean-inspired resort concept to Vietnam.
Dang Minh Truong, chairman of Sun Group, said the new wave of projects would help “set benchmarks for integrated resort models that combine leisure, entertainment and wellness,” while uniting “culture, natural beauty and global hospitality standards.”
The expansion adds to Hilton’s global portfolio of more than 8,800 hotels and nearly 1.3 million rooms across 139 countries and territories.
