The 13 Palace, formerly known as The 13 Hotel, will begin trial operations on Saturday, June 27th, in Coloane after a full renovation, as the property seeks to relaunch with a new image focused on privacy, wellness and high-end leisure travel.
Lui Ka Hei, executive director of Macau The 13 Palace, told Macao Daily News that the team is carrying out final equipment testing, staff training and other preparations ahead of the soft opening. He said the hotel hopes to ‘turn around past stereotypes’ with renewed facilities and higher service standards, while adding a distinctive option to Macau’s high-end leisure tourism market.
Lui said the investment in the renovation was significant, but added that the project’s value should not be measured solely in financial terms. He said The 13 Palace had previously attracted strong public attention and that the trial operation aims to rebuild the hotel’s brand image and draw visitors to experience its full butler service.
The hotel will open in phases. During the initial stage, about 50 to 60 rooms will be made available, as part of an initial rollout of around 100 rooms during the trial period. Management plans to add more than 10 rooms each week and aims for full operations by the end of July. Room bookings have been strong ahead of the summer holiday period, led mainly by mainland Chinese travelers, Lui said.
The hotel is targeting high-end guests from Hong Kong, Macau, mainland China and overseas markets. Lui said the property is not positioning itself solely through luxury hardware, but through privacy and a quiet atmosphere. Facilities include wellness amenities such as a hot spring pool and oxygen chambers, as well as European palace-style design and marble finishes.
The 13 Palace is located in Seac Pai Van, Coloane, an area with a quieter residential setting and nearby non-gaming attractions, including a golf course and the Macao Giant Panda Pavilion. The hotel also plans overseas promotion through social media platforms to attract visitors from Southeast Asia, South Korea and Japan.
The property is listed by the Macao Government Tourism Office as a five-star deluxe hotel. Its official website states that it has 199 independent villa-style suites ranging from 2,000 to 10,000 square feet. The hotel changed hands last year in a transaction reported at HK$600 million ($76.4 million), after years of operational and ownership challenges.
