Home Blog Page 284

Daily Asia Gaming eBrief: New infrastructure promises growth for Macau casinos

0
Good Morning. Built it and they shall come. Casino operators in Macau are expected to capitalize on proposed new cross-border corridors to expand their income streams and investments in Hengqin, while the government aims to boost non-gaming revenue and overall visitor growth through enhanced connectivity and infrastructure. Meanwhile, the city’s Venetian event venue was packed for the return of NBA games to China, with some  14,000 fans packing the recently revamped Cotai Arena to see a pre-season match between the Brooklyn Nets and the Phoenix Suns. Overseas, DigiPlus Interactive announced on October 10th that it has paused the soft launch of its Brazilian platform, GamePlus, as part of a strategy to refine its international expansion through enhanced cultural adaptation and player insights.

What you need to know


On the radar


AGB Intelligence

Multi-entry visa policy for Macau-Hengqin challenges hotels

Macau casinos set to expand income streams with new cross-border corridors

Casino operators in Macau are poised to leverage the proposed four new cross-border corridors linking Hengqin with Taipa and Coloane to diversify their income and expand investments, according to Jennifer Song, a senior equity analyst at Morningstar. Although the Guangdong–Macau In-Depth Cooperation Zone’s spatial plan is still in its planning stages, its potential impact is significant, as it could enhance connectivity and tourism, bringing more visitors to the region. Currently, non-gaming revenue accounts for only 15% of Macau’s gaming income, which is significantly lower than Singapore’s 40-50%. As a result, the government is likely to encourage investment in Hengqin to support diversification efforts.

Corporate Spotlight

90-Day Playbook for Winning Asia’s Gaming Market | GR8 Tech

GR8 Tech, Kate Pozdnysheva

Every operator can launch, but few can lead. In Asia, leadership is won in the 90 days after go-live, when payments feel effortless, content resonates locally, and every touchpoint builds trust.


Industry Updates


INTELLIGENCE | ASEAN | CAREERS

The Star Entertainment Group appoints new Non-Executive Director

0

The Star Entertainment Group Limited has confirmed the appointment of Bruce Mathieson Jnr. as a Non-Executive Director, effective immediately, following the receipt of all necessary regulatory and ministerial approvals.

The announcement, made on August 29th, 2025. Michael Issenberg, who has served as an independent non-executive Director since July 11th, 2022, has informed the Board of his decision not to seek re-election at the company’s upcoming Annual General Meeting (AGM) in 2025. He will retire from the Board at the conclusion of the AGM.

Anne Ward, Chairman of The Star, expressed gratitude for Issenberg’s contributions over his three-year tenure, highlighting his roles as Chair of the Culture, People and Remuneration Committee, Member of the Audit Committee, and Chair of The Star Brisbane.

‘On behalf of the Board, I would like to thank Michael for his significant contribution as a non-executive Director of The Star. We wish him well in his future endeavors’, she said in the announcement.

Ward also welcomed Mathieson Jnr. to the Board, stating her eagerness to work with him as they shape the future of The Star.

Wynn partners with MGTO to showcase Macau in Indonesia and Malaysia

Wynn is participating in the “Experience Macao Mega Sale,” organized by the Macao Government Tourism Office (MGTO), taking place in Indonesia and Malaysia from October 9 to 12.

Wynn is presenting Macau as a unique, multifaceted destination for both tourism and business through multiple online and offline channels, aiming to showcase Macau’s dynamic “tourism +” offerings, attract more tourists to the city, and help develop the Southeast Asian market. 

To attract more international visitors to Macau, Wynn has prepared a series of travel offers and a lucky draw for the “Experience Macao Mega Sale”, giving participants the chance to win Wynn vouchers and other exquisite gifts.

Wynn team members also held discussions with local tourism operators and introduced the rich array of experiences available at Wynn Macau and Wynn Palace and their unique glamour, all in an effort to strengthen cooperation with overseas industry operators and facilitate the diversified and sustainable development of Macau’s tourism industry. 

The Wynn exhibition booth adopts a design inspired by the iconic SkyCab at Wynn Palace and features the vibrant colors of the brand and an artistic floral backdrop decorating the wall, attracting many locals to take photos and giving visitors an immersive experience of the property. Many visitors also enjoyed taking photos and interacting with “Wing Wing” and “Lei Lei”—the cheerful and friendly ambassadors of Wynn Care. 

Wynn partners with MGTO to showcase Macau in Indonesia and Malaysia

In the future, Wynn will continue to work closely with the Macau SAR Government and all sectors of society to showcase Macau’s extensive “tourism +” elements and unique advantage as a World Center of Tourism and Leisure through a variety of events, thus helping the city to achieve the goals of developing more tourism markets and driving appropriate economic diversification. 

MGM participates in “Experience Macao” Mega Sale across Indonesia and Malaysia

As part of its ongoing strategy to grow its presence in Southeast Asia, MGM is taking part in the four-day “Experience Macao” Mega Sale organized by the Macao Government Tourism Office (MGTO), running from October 9 in Indonesia and Malaysia.

During the events, MGM rolls out an array of exclusive limited-time offers and discounts, including cultural tourism experiences designed to encourage visitors to explore Macau’s neighborhoods, alongside featured products from local cultural and creative brands, showcasing the multifaceted appeal of Macau’s “Tourism+” initiative.

At MGM’s booths in Jakarta, Indonesia, and Kuala Lumpur, Malaysia, the company draws crowds with an interactive capsule lucky draw machine. Visitors have the chance to win over 3,000 exclusive prizes, including discounted tickets to the residency show Macau 2049, themed souvenirs from the POLY MGM MUSEUM, and curated gift boxes from Macau-based cultural and creative brands featured at MinM Plaza and Macau Ideas.

While promoting its Forbes Five-Star accommodations, Michelin-rated dining, and immersive cultural tourism offerings, MGM also aims to elevate the image of “Made-in-Macau”, “Macau Brand”, and “Macau Design” products, thereby supporting local creative brands in expanding their global presence. MGM’s mascot, Leo, has made a surprise appearance at the events, delighting guests and adding to the joyful atmosphere. With an integrated online and offline marketing approach, MGM hopes to inspire more travelers from Indonesia and Malaysia to choose Macau as their top travel destination.

Both Indonesia and Malaysia rank among Macau’s top 10 international visitor markets, with the Muslim travel segment showing significant growth potential. Coinciding with Macau’s first-ever recognition this year as a Muslim-friendly destination, MGM is well-prepared to welcome travelers from both countries.

Macau sets monthly tourism record with over 4.2M visitors in August 2025

The Company has used halal-certified ingredients, provided specialized training for staff in halal catering, and is capable of offering halal meals through both banquet and in-room dining services. Such initiatives help ensure a welcoming environment that meets the diverse needs of Muslim travelers.

Throughout this year, MGM has actively participated in MGTO’s global promotional campaigns across Japan, South Korea, Thailand, Portugal, Indonesia, and Malaysia. These efforts are part of MGM’s broader mission to expand Macau’s international visitor base and to reinforce the city’s position as a World Center of Tourism and Leisure.

DATA.BET breaks ground with first-ever 2XKO launch

0

DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.

2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.

At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.

What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.

DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.

Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”

Macau operators to leverage newly proposed Hengqin connectivity to expand revenue sources: analyst

Casino operators in Macau are likely to take advantage of the proposed four new cross-border corridors linking Hengqin with Taipa and Coloane to broaden their income streams and investment reach, said Jennifer Song, senior equity analyst at Morningstar, in an interview with AGB.

Morningstar Senior Equity Analyst Jennifer Song
Morningstar Senior Equity Analyst Jennifer Song

Song stressed that while the Guangdong–Macau In-Depth Cooperation Zone’s new spatial plan remains “at the planning stage,” its long-term implications are significant. “If implemented, casinos will definitely leverage this convenience to expand their revenue sources,” she said. “Over time, we may also see operators increase their investments in Hengqin — on one hand to deepen customer acquisition, and on the other to boost non-gaming spending. Macau is simply too small.”

She noted that non-gaming revenue currently accounts for only around 15 percent of total gaming-sector income, far below Singapore’s 40 to 50 percent share. “The government will likely encourage operators to invest in Hengqin as part of its long-term diversification strategy,” she added.

Connectivity to enhance visitation and support growth

The draft spatial plan, now open for public consultation, proposes four new land crossings and connecting corridors — via Shizimen Avenue, Huitong Fifth Road, Lian’ao Road, and Jinjiang Avenue — linking Hengqin with key areas of Taipa and Coloane.

Hengqin, China, Macau

According to Song, the new infrastructure “will strengthen the integration of Hengqin and Macau” and help unlock the island’s tourism potential. “This will definitely bring more visitors into the Hengqin–Macau area, which will ultimately benefit Macau’s casinos,” she told AGB.

However, she cautioned that the impact will likely be concentrated in the “base-mass” segment rather than among premium players. “Compared to Macau, hotel rates in Hengqin are cheaper, especially during peak seasons,” she said. “So we may see more base-mass tourists staying there, while premium-mass players, who prioritize products and services, will still prefer Macau.”

Song also pointed out that the current mainland visa policy remains a key variable. “If travel permits continue to allow only one entry every one to three months, customers who wish to extend their stay will still need to book accommodation in Macau. The impact of the new crossings will depend on how visa rules evolve once the border facilities become operational,” she said.

Hengqin Island's Financial District

Infrastructure and tourism synergy

The Guangdong–Macau Cooperation Zone’s draft blueprint aims to build an integrated “cross-axis belt and three major zones” layout, emphasizing coordinated rail, road, and port development between Macau, Zhuhai, and Hengqin. It also includes plans for a Guangzhou–Zhuhai–Macau high-speed rail link and multiple transit hubs to improve visitor flow.

Analysts believe enhanced cross-border mobility could serve as a long-term catalyst for Macau’s visitor growth and diversification goals. Official forecasts expect total arrivals to reach 46.43 million by 2030 — around 33 percent higher than 2024’s 34.93 million — as the territory seeks to regain its pre-pandemic level of 39 million visitors in 2025.

Macau tourism, golden week, October golden week

Golden Week drives Macau’s GGR to post-pandemic high

Despite typhoon disruptions during the 2025 Golden Week, Macau recorded 1.14 million tourist arrivals during the eight-day holiday, according to the Macao Government Tourism Office (MGTO).

Morningstar forecasts October gross gaming revenue to rise 11 percent year-on-year to MOP23 billion ($2.85 billion), marking a post-pandemic high.

Macau September GGR totals $2.27B, up 6% yearly

“We continue to see steady recovery momentum, driven by new hotel openings and stronger promotional activity,” Song wrote in Morningstar’s October 8th analyst note. She added that Sands China and Galaxy Entertainment remain Morningstar’s top picks in the Macau sector, supported by favorable market share trends and dividend prospects.

Morningstar estimates Macau’s gaming sector EBITDA to rise 11 percent year-on-year in the third quarter of 2025 to $2.1 billion, reflecting a steady recovery trajectory and continued investor confidence in the market.

Wazdan expands Coins legacy with 16-Reel innovation and x5000 grand jackpot

0

Wazdan continues to redefine player engagement with 16 Coins x5000, the latest in its Coins series, now boasting 16 reels, a boosted Grand Jackpot, and trusted industry mechanics.

The base game is elevated with the usage of Cash Out symbols, which trigger a countdown of up to 20 spins. During this period, all bonus symbols that land on that reel are collected, and once the countdown ends, players receive the total accumulated value along with an added boost ranging from 10% up to 300%, significantly enhancing instant-win potential.

Turning to bonus play, landing four bonus symbols on the highlighted central reels paves the way to the Hold the Jackpot Bonus Game. Players who fill the entire grid are rewarded with the enriched Grand Jackpot, worth an impressive 5,000x.

The retention-boosting Chance Level makes a welcome return, giving players three options to increase their stake and improve the chances of unlocking the bountiful bonus round.

Wazdan’s top-performing Coins series sees the provider continue to deliver customisable gameplay and engagement-boosting mechanics that deliver proven results for operators.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “With 16 Coins x5000, we have taken one of our most iconic series and reimagined it for players seeking even greater excitement and reward potential. The expanded 16-reel setup, alongside our signature Hold the Jackpot, Cash Out and Chance Level mechanics, creates a dynamic experience that keeps engagement high. This release embodies Wazdan’s ongoing commitment to delivering gameplay that is immersive and proven to perform.” 

HKJC appoints Casper Stylsvig as Executive Director, Sports Business, effective Jan. 2026

0

The Hong Kong Jockey Club (HKJC) has announced the appointment of Casper Stylsvig as Executive Director, Sports Business, effective from January 2026.

Stylsvig will be a member of the Board of Management, reporting directly to HKJC CEO Winfried Engelbrecht-Bresges.

According to a company release, the new hire will oversee the club’s sports business portfolio ‘and drive end-to-end commercial growth across horse racing, football, lottery and emerging sporting opportunities’.

The move comes as Hong Kong legalizes basketball betting, a massive potential new revenue stream – and set to be run by the HKJC under a monopoly.

Stylsvig will responsible for growing both non-wagering and wagering income streams, including creating new streams ‘especially from sponsorships and partnerships’. He will also ‘spearhead new ventures, including global growth opportunities’.

Stylsvig most recently served as the Chief Revenue Officer at Chelsea FC, having previously served in leadership roles at FC Barcelona, Manchester United, Fulham FC and AC Milan.

Speaking of his appointment, Stylsvig noted “This role represents a natural progressive next step in my career — bringing together best practices from global football to help shape the future of a truly unique, multi-sport business.”

MGM China President: US-backed operators still “local companies”, sports events a boost

0

MGM China’s President and Executive Director says that American-backed gaming operators in Macau are “very local companies”.

When questioned by CNBC’s Emily Tan on how rising geopolitical risks might be affecting the company, Kenneth Feng affirmed that “we do not receive any particular pressure”.

Despite MGM China, Sands China and Wynn Macau having US-based parent companies, Feng noted the commitment to local employment that they have, citing that 70 percent of MGM’s 14,000 employees are locals, while the remainder are mostly from mainland China.

The executive furthered that the company has committed over $2 billion over this decade and that the company is “trying to help the government to diversify the economy”. He noted that this, including CSR and local outreach programs means that “we are going to win the trust from every party”.

Questioned about the NBA event that was held at the Venetian, Feng noted he was “glad that other operators are bringing more quality events”, noting that “they are delivering their commitments as well”.

MGM’s Cotai property does host a 3,000-seat highly adaptable theater, which has been featuring a variety of shows and events, focusing more on its niche market.

“As long as we’re bringing these kind of quality events, it will bring in more quality visitation, it will bring in more quality visitors,” the executive stated.

When asked about the possibility for future large-scale sporting events, Feng assured it is possible, but “we need to make sure these kind of events have to be meaningful, has to be sustainable, that people want to watch”.

Feng also noted the small scale of Macau compared to other gaming hubs such as Las Vegas, noting that it is possible to walk between properties on the Cotai Strip, allowing for events held at competing properties to still benefit all six operators.

NBA event at Macau’s Venetian draws massive crowds

0

Macau’s Venetian was absolutely jam-packed over the weekend, kicking off with the Friday NBA game between the Brooklyn Nets and the Phoenix Suns, ushering in a new era of sports entertainment for the gaming hub.

The match – won by the Suns in overtime – saw some 14,000 fans pack the recently revamped Cotai Arena and was followed by a second showcase match on Sunday.

The return marks the first time in six years the NBA has officially been in Macau and is part of a five-year contract between Sands China and the American basketball giant.

The games also represent a new  partnership with Alibaba, with founder Jack Ma in attendance at Friday’s game.

China is widely hailed as the NBA’s next biggest market, and Macau provided the perfect link to cross the divide that led to the halt in the NBA’s presence in the country.

Some 300 million players are estimated to currently play basketball in China, and – while they can’t bet on the sport in the country, the support boosts audiences worldwide, improving advertising revenues and creating new global sports superstars.

Sands China was smart to focus on the superstar value, bringing in Chinese athletes such as Yao Ming and Jeremy Lin. The group also focused on star entertainment, with the events featuring famous pop and rap singers. Predominantly featured courtside was action star Jackie Chan, seated next to Sands China celebrity representative David Beckham.

International star appeal was also not ignored, as Shaquille O’Neal was easily visible, while a host of NBA legends were also brought in.

Aiming for synergy with the MICE segment, the event also includes a 14,000 square meter ‘NBA House’ area, with photo opportunities, skills clinics, in-person fan interactions, F&B and more.

Signage for numerous MICE activities, including by the world’s largest cloud provider AWS (Amazon Web Services) – also a sponsor of the event, was widely visible throughout the NBA-themed area and further throughout the hotel.