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Wynn Palace Chairman’s Club open for CNY, boosting VIP offerings

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Wynn Resorts’ CEO is “very excited about the opening of the new Chairman’s Club floor at Wynn Palace”. The group announced that it had received approval for the opening “today” on its earnings call on Thursday.

The venue, located in Wynn Palace is “dedicated to our highest value customers”, notes CEO Craig Billings. The new expansion has tripled the size of the club to “nearly 100,000 square feet”, including gaming areas, F&B, entertainment and more.

Wynn Palace Chairman’s Club open for CNY, boosting VIP offerings

The executive noted that “it will set a new standard for premium gaming space in Macau”.

Looking at Chinese New Year overall, Billings highlighted that the “booking pace is good” and the Chairman’s Club opening will provide “something new and shiny that will delight our best customers”.

The CEO highlighted that “we do run into capacity constraints around these peak periods based on table count,” however “that doesn’t affect our best customers”.

Flexible reinvestment amongst strong competition

“We don’t control the market. We control our share of it,” highlighted Billings regarding the strong competition in Macau.

“I don’t view the market as being in some all-out promotional war by any means. But […] it’s a short booking window, and it’s a competitive market”.

The executive highlighted that Wynn has a flexible approach to be able to move quickly when needed, with a day-to-day view of reinvestment calculated down to the basis point.

This means the group can “modulate on the fly, far better than we ever have”.

Persisting momentum

Strong VIP momentum in the fourth quarter has “persisted into the first quarter, with volumes in January just above those we saw in Q4,” highlighted Billings.

In general, the “Premium segment continues to lead the market, and that is a segment where we are always well-positioned”.

Aside from the Chairman’s Club revamp, the refresh of rooms at Wynn Tower on the peninsula will “further strengthen our ability to capture this demand in 2026 and beyond”.

Craig Billings, Wynn Resorts
Craig Billings, CEO, Wynn Resorts

Billings did caution that “VIP can be incredibly lumpy”.

The executive highlights that the group’s Macau operation is not “driving volumes on the bank of incremental credit”.

“In VIP, a very small number of players can drive a very large amount of turnover. So, we have been making very specific investments in our VIP hosting teams and in our VIP player development, and we saw the benefit of that this quarter.”

Looking ahead, implementation and benefiting from customers’ gains from the AI boom is a positive.

Billings notes that this boom “will benefit us in Macau as a new generation of wealth is created in China”.

Regarding its own internal AI use, “We focused on improving the underlying machine learning and modeling for our reinvestment […] that has certainly had an impact. I believe you can see that showing up in gaming volumes.”

Wynn Al Marjan key component of portfolio diversification: CEO

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The upcoming opening of Wynn Al Marjan Island is a strong component of Wynn Resorts’ portfolio diversification, aiming to focus on wealth concentration in global hubs: the US, China and “portions of the Middle East”.

“We’re moving toward a portfolio where we expect over 55 percent of our revenues will be generated in non-US dollar-denominated markets from assets we developed and operate, each meticulously designed around the most valuable consumers in these key markets,” highlighted CEO Craig Billings on a Thursday earnings call.

“Anticipation of those changes is already fueling substantial business formation and wealth creation,” noted the executive. “That expanding wealth creation will continue to drive demand for what Wynn Resorts has always delivered,” indicated Billings.

“The opening of Wynn Al Marjan and the free cash flow inflection that it will bring reinforces our confidence that our best days lie ahead”.

Rooms on sale in “late Q3, early Q4”

On the earnings call, the CEO indicated that rooms at Wynn Al Marjan could go on sale in “late Q3, early Q4”. However, the executive notes that “We are not dependent on that incremental room capacity to meet our base case”.

However, “meeting the outperformance numbers or beyond would certainly require incremental hotel capacity”.

The executive notes that the group’s strategy is to have a “very strong transportation program and effectively utilize adjacent cities as a source of day-to-day visitation”.

Strong non-gaming demand expected

“On the gaming side, the market is extremely supply constrained,” indicated Billings, noting that that the company expects the market to have “many attributes that are consistent with Las Vegas, which is, very, very strong non-gaming demand. So the balance there really is how we utilize our room base.”

The executive anticipates a “healthy balance of non-gaming revenues reflecting substantial ADRs and a substantial willingness to spend in that market for food and beverage”.

Hosting

Wynn’s CEO highlights that the group already began building its hosting infrastructure over a year ago, by bringing on “very senior folks with regional experience”.

Billings notes that “one-to-one relationship marketing has been well underway”.

“I would say that general awareness among high-value players regionally is extremely high. I mean, we’ve been getting approached by people in pretty far-flung places asking when the property will be open”.

For mass market, the group has mostly been building its digital database and creating awareness.

“We’re feeling pretty good about people showing up the day we open the doors,” indicated the executive.

Curacao Gaming Authority warns public of unlicensed TrumpBet website

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The Curacao Gaming Authority has issued a public warning against an online gambling website operating under the domain trumpbet.cc, stating that the operator is neither authorized nor licensed in the jurisdiction and is falsely claiming regulatory approval.

In a notice released by the regulator, the authority said the website unlawfully uses official Curacao Gaming Authority branding, including its logo and Digital Authorization Seal, in an apparent attempt to mislead players into believing it operates under a legitimate license.

“The online gambling website ‘TRUMPBET.CC’ is neither authorized nor licensed by the CGA,” the regulator said. “This website falsely presents itself as licensed by the CGA and unlawfully uses the logo and detail of CGA and its Digital Authorization Seal in order to mislead the public.” The regulator urged players to verify the licensing status of operators through its official license registry before engaging with any online gambling platform.

The warning highlights persistent challenges faced by regulators globally in addressing fraudulent operators that exploit the credibility of established licensing jurisdictions such as Curacao, which has long been one of the most widely used offshore licensing hubs for online gambling.

The operator behind trumpbet.cc claims on its website to be a pioneer in online gambling since 2017, offering a “fully licensed structure” and providing crypto and fiat betting services worldwide. The site also promotes features such as instant withdrawals, decentralized gaming infrastructure, and secure blockchain-based betting. However, independent research conducted by Asia Gaming Brief indicates that trumpbet.cc is part of a broader network of fraudulent gambling websites that share identical templates, promotional language, and technical infrastructure.

curacao trumbet scam
The fake Curacao seal on the TrumpBet.cc website

The network appears to include multiple domains such as trumpcasino.click, trump777.bet, trumpcasino.live, trumpixz.com, trumpgo.top, trumpsino.digital, grandhash.cc, and caiwax.com, among others. Each of these sites presents itself as a licensed crypto casino, using identical wording describing a “blockchain-based crypto casino with transparent smart contracts, secure bets, and has been in service since 2017.”

The repeated use of identical marketing text, visual layouts, and licensing claims strongly suggests a coordinated operation rather than independent gambling operators. Such template-based casino networks are a common feature of online gambling scams, allowing operators to rapidly deploy new domains as older ones are flagged or shut down. These sites often falsely claim licensing credentials and leverage cryptocurrency payment systems, which can make tracing funds and recovering losses significantly more difficult for consumers.

Crypto casino scams have become increasingly sophisticated, often targeting players through online advertising, affiliate marketing, and social media channels. By presenting themselves as fully licensed and technologically advanced platforms, these operations attempt to build trust quickly while minimizing regulatory scrutiny.

The CGA’s warning once again highlights the importance of regulatory verification as part of player due diligence, particularly in an environment where fraudulent operators can convincingly replicate the appearance of legitimate licensed platforms. The regulator did not identify the entity behind trumpbet.cc, and the true operators remain unknown.

Aristocrat Gaming’s Lightning 10 Year Storm debuts at WinStar World Casino

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Players and casino staff marked the grand occasion in a thunderous way with a ceremonial ribbon-cutting and hot seat promotion for players to win a chance at $100,000.

Lightning 10 Year Storm is an all-new game that builds on the popularity of Lightning Link, with new titles, artwork, and gameplay. The game appears exclusively on the Baron Portrait cabinet and launches with four exciting base games: Shang Jin Warrior, Master Magician, Wild Cougar, and Golden Archers.

Aristocrat Gaming’s Lightning 10 Year Storm debuts at WinStar World Casino

Jack Parkinson, president of WinStar World Casino and Resort, said: “As the World’s Largest Casino, WinStar is known for having the latest and greatest collection of electronic games. Adding this new evolution of Lightning 10 Year Storm gives our guests another chance to win big playing a game that’s sure to become another instant classic.”
 
“We are thrilled to launch Lightning 10 Year Storm at WinStar World Casino and Resort,” shared Craig Toner, CEO of Aristocrat Gaming. “Building on the incredible global legacy of Lightning Link, we believe Lightning 10 Year Storm is poised to be a new player favorite, proving that lightning really can strike twice.”
 
“We are incredibly proud to partner with WinStar World Casino and Resort and Aristocrat Gaming to bring Lightning 10 Year Storm to the floor as a World Premiere,” added Melissa Cox, VP of Marketing and Customer Relations at Gaming Capital Group. “Moments like this highlight what’s possible when strong partnerships, strategic execution, and a shared vision come together to create unforgettable guest experience.” 

Lightning Link fans will be thrilled to see the brand they love reimagined in Lightning 10 Year Storm, which preserves the iconic elements of the original while introducing an enhanced base‑game experience and new bonus features, including the Lightning Free Feature. New players will experience the game’s rich graphics, storm‑charged excitement, and modern mechanics that elevate every spin.
 
Lightning 10 Year Storm by Aristocrat Gaming features dynamic bonuses like the Hold & Spin Feature, the game‑changing mechanic that helped define the original Lightning Link; the new Lightning Free Feature; and the Free Games feature.

SOFTSWISS launches new KPI framework for smarter Sportsbook insights

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SOFTSWISS has released a new Sportsbook KPI guide, a practical framework for managing day‑to‑day sportsbook performance that helps operators move beyond surface‑level metrics and gain a clearer understanding of the drivers behind performance, profitability, and long‑term player value.

The Sportsbook KPI guide is based on the SOFTSWISS Sportsbook Team’s expertise and reflects the growing need for structured, decision-ready analytics in a more competitive and regulated market.

This ebook was developed in response to key industry challenges identified through close collaboration with clients. Rising acquisition costs, players with higher expectations, tighter regulation, and intense competition have changed how operators measure performance. Traditional metrics like Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) remain essential, but they must be analysed in context. 

For example, a big spike in turnover during a major tournament may seem positive. However, after accounting for bonuses and analysing conversion and churn rates, it may turn out that this increase will not improve business performance in the long term.

The KPI framework presented in the ebook connects financial results with acquisition efficiency, player behaviour, retention dynamics, and operational stability. This allows operators to understand not just what happened, but why it happened and what to do next

SOFTSWISS structured the guide around three practical categories:

  • Business and Profit KPIs show financial performance and margin health
  • Growth and Funnel KPIs track acquisition efficiency and conversion through key lifecycle stages
  • Engagement and Operational KPIs reflect activity depth, player experience, and day-to-day stability. 

Each category explains what metrics measure, why they matter, and how they connect to other indicators. This structure helps operators identify early warning signals and spot hidden inefficiencies to evaluate the real quality of growth.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, commented on the release: “A strong month doesn’t always mean a healthy business. KPIs only become valuable when they explain margin quality, bonus efficiency, and player behaviour over time. If a KPI does not trigger a decision or adjustment, it remains reporting for the sake of analytics. This guide is about helping operators read the full picture, spot risks early, and make decisions that hold up beyond a single peak or tournament.”

The Sportsbook KPI guide moves beyond retrospective performance reporting. It outlines how analytics is evolving toward real-time decision loops, predictive models, and cross-vertical insights, especially as sportsbook and casino operations become more interconnected. 

The Sportsbook KPIs ebook is available for download on the SOFTSWISS website. It continues the company’s industry-wide analytics approach, following the 2026 iGaming Trends report that covered AI adoption, responsible gambling, betting formats, and regulatory change across global markets.

QTech Games strengthens its premium portfolio with Tequity

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QTech Games has announced a new provider partnership with Tequity, giving its platform customers access to a broader, multifaceted catalogue led by the supplier’s signature White Label Originals offering.

Tequity’s White Label Originals is an in-demand and fast-growing raft of provably fair, streamer-friendly, and fully customizable games, built for next-generation player engagement. Trusted by leading studios, its goal is to help partners scale, innovate, and compete globally.

For operators, Originals has quickly become a key part of the product mix. Players demand them, they propagate regular repeat sessions, which can significantly contribute to overall engagement and turnover. They also feature Crypto Trading Games, a new game series under the Originals umbrella, which frames fast, brandable live-market games powered by real-time crypto prices for those players with greater risk appetite.

More broadly, Tequity’s White Label Originals offers a customisable system of instant-win or fast games with configurable themes to match operator branding, flexible RTP settings, and max-win optionality, as well as the ability to choose between provably fair or traditional RNG models. This unique collection of content is available across popular Crash, Mines, Plinko and Dice domains.

This agreement naturally broadens Tequity’s geographic footprint, targeting emerging markets from Africa to Latin America, and creating new revenue streams. As the fastest-growing aggregator in growth territories over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Dominic Sawyer, VP of Growth at Tequity, said: “QTech is a great partner for us. They work with ambitious operators in fast-growing markets, which is exactly where our Originals perform best. White Label Originals gives operators content they can truly make their own, and that translates directly into stronger engagement and repeat play.

“We’re particularly excited to bring our Crypto Trading Games to QTech’s network. It’s a new style of gameplay that resonates strongly with crypto-native audiences and gives operators something genuinely different to offer their players. This partnership helps us extend our reach into new regions while staying focused on what we do best: building fast, brandable games that players actually want to come back to.”

Philip Doftvik, QTech Games’ CEO, added: “It’s another feather in the cap for our platform to have integrated more premium content from Tequity. White Label Originals is all about empowering the operator, and that’s a philosophy we’ve always shared at QTech Games. Their instant-win portfolio is fast, fun and provably fair – delivering frictionless, high-octane gameplay which deepens engagement, and will assist our partners acquisition and retention metrics. We can’t wait to see how these games perform across a range of untapped markets which, in some instances, break new ground for Tequity.”

Wynn’s Macau results up in 4Q25 but weighed by drops in win rate

Wynn Resorts posted a slight increase in operating revenue in the fourth quarter of last year, topping $1.86 billion (up by 1.47 percent yearly), however profit fell from $227 million in 4Q24 to just $100 million despite “substantial increases in both VIP turnover and mass table drop” in Macau.

Strong VIP results out of Wynn Palace

According to results released on Thursday, operating revenues at the group’s flagship Cotai property Wynn Palace were up by $33.4 million year-on-year to $596.4 million, however adjusted property EBITDAR fell from $184.6 million in 4Q24 to $163.5 million in the last quarter of 2025. The group noted that its mass market table games win percentage was just 21.8 percent, below the 26 percent seen in 4Q24. VIP table games win percentage was also down from the 3.51 percent seen in 4Q24, to 2.84 percent – below the property’s expected range of 3.1-3.4 percent.

The property’s casino revenues still rose by 9.3 percent yearly, to $501.47 million. VIP turnover was up by an impressive 70.9 percent to $5.23 billion, with table games win up by 38.2 percent to $148.49 million.

Mass market table drop at Wynn Palace rose by 22.7 percent yearly to nearly $2.06 billion, but table games win only rose by 3 percent, to $448.61 million.

The slot machine handle was up 25.5 percent to $883.99 million, while slot machine win rose34.1 percent to $34.46 million.

Operating income for Wynn Palace dropped from $107.66 million in the final quarter of 2024 to $72.42 million in 4Q25.

The property saw 99.1 percent hotel room occupancy during the quarter, up slightly from 98.4 percent in 4Q24.

Wynn Macau sees VIP downturn

Wynn Macau, Wynn Resorts

At the group’s Macau peninsula property operating revenues increased by 2.1 percent yearly in 4Q25 to $371.33 million, while adjusted property EBITDAR dipped by 0.7 percent to nearly $107.42 million.

Casino revenue was up by just 1.7 percent to $311.58 million, despite a significant downturn in VIP play.

VIP turnover at Wynn Macau fell by 16.8 percent yearly to $909.57 million, while VIP table games win was down by 42 percent to $31.74 million. VIP win percentage was down from 5.01 percent in 4Q24 to 3.49 percent in 4Q25.

The mass market fared slightly better, with table drop up by 12.3 percent to $1.73 billion and table games win rising by 6.6 percent to $295.11 million. The table games win rate fell slightly from 17.9 percent in the same quarter of 2024 to 17 percent.

The slot machine handle was up by a surprising 41.1 percent, to nearly $1.11 billion, with win up by 19.2 percent to almost $31.51 million.

Operating income at Wynn Macau was $267.26 million, down from $296.39 million in 4Q24.

The property saw hotel occupancy hit 99.5 percent in 4Q25, up by just 0.1 percentage point yearly.

Melco’s 2025 profit jumps nearly fourfold on Macau gaming recovery

Melco Resorts & Entertainment reported attributable net income of $185 million for full-year 2025, nearly quadrupling the $43.5 million recorded in 2024, as its Macau gaming operations continued to strengthen.

Results released on February 12th showed that the earnings surge was driven primarily by higher gaming volumes, stronger table performance, and steady growth in non-gaming revenue. Total operating revenue for 2025 rose to $5.16 billion from $4.64 billion a year earlier, while operating income increased to $600.4 million from $484.6 million in FY24.

Adjusted property EBITDA reached $1.43 billion in 2025, compared with $1.22 billion in 2024, reflecting improved margins across major properties. Management attributed the recovery to broad-based improvement across all gaming segments, with both VIP rolling chip turnover and mass-market betting volumes posting sustained gains.

Macau remained the primary engine of Melco’s earnings rebound. Casino revenue for the full year climbed to $4.25 billion from $3.77 billion in 2024, supported by higher visitation, longer average stay duration, and improving customer spending patterns.

Revenue growth was largely underpinned by stronger performance in both VIP and mass-market segments, highlighting a synchronized recovery in high-end and premium mass play.

Non-gaming revenue, including hotel, food and beverage, and entertainment operations, also recorded moderate growth, providing additional support to overall earnings.

City of Dreams Macau, Melco Resorts, Macau

4Q25 momentum strengthens

Momentum accelerated in the fourth quarter of 2025, with total operating revenue reaching $1.29 billion, up about 9 percent year-on-year. Casino revenue for the quarter rose to $1.07 billion from $972 million in the same period of 2024.

Operating income increased to $146.4 million from $97 million a year earlier, while adjusted property EBITDA climbed to $331.3 million from $295.2 million. Attributable net income swung to a profit of $60.6 million, reversing a net loss of $20.3 million in the fourth quarter of 2024.

The company noted that the quarterly improvement was mainly supported by higher rolling chip volume and stronger mass-table turnover, alongside stable operating costs.

Despite the improved operating performance, Melco continued to face elevated expenses. Net non-operating expenses totaled $114.6 million in the fourth quarter.

City of Dreams, Manila

Philippines

In the Philippines, City of Dreams Manila reported weaker fourth-quarter results amid competitive pressures and softer market conditions. Total operating revenue declined to $100.2 million from $133.8 million a year earlier, while adjusted EBITDA fell to $33.1 million from $56.8 million.

Gaming volumes contracted across segments. Rolling chip volume dropped to $469.1 million from $770.9 million, mass-market table games drop decreased to $128.9 million from $168.5 million, and gaming machine handle declined to $0.88 billion from $1.08 billion. Non-gaming revenue also eased to $25.1 million from $29.9 million.

Management attributed the weaker performance to intensified competitive pressures and broader industry headwinds in the Manila market.

City of Dreams Mediterranean, Melco Resorts, Cyprus

Europe

In Europe, operations at City of Dreams Mediterranean and its satellite casinos showed improving operating trends, although losses continued to weigh on non-controlling interests. Total operating revenue for the segment rose to $83.5 million in the fourth quarter of 2025 from $59.2 million a year earlier, while adjusted EBITDA increased to $21 million from $11.8 million, supported by stronger mass-market gaming performance.

Mass-market table games drop increased to $162.6 million from $126.5 million, and gaming machine handle climbed to $690.4 million from $567.3 million, showing higher visitation and improved customer activity across Cyprus. By contrast, VIP rolling chip volume remained minimal during the quarter, resulting in volatility in reported win rates.

Despite the operational improvement, the European segment continued to generate net losses at the group level. Melco remains focused on expanding market penetration through marketing initiatives and infrastructure enhancements, aiming to strengthen the long-term performance and positioning of its Cyprus resort portfolio.

Creedroomz releases The Choice, redefining the premium live‑dealer experience

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Creedroomz, renowned for redefining live‑casino entertainment, launches The Choice, a premium new title that introduces an entirely original and easy‑to‑play concept to the industry.

Instead of using traditional cards or wheels, the game focuses on a simple, engaging idea based on player intuition. The game logic and mechanics were built from scratch; there are no other games like it on the market.

While the game is simple to understand, The Choice blends sleek, cinematic production with high-velocity mechanics to deliver a psychological gaming experience unlike any other.

In the game, players are invited to test their intuition by predicting outcomes across three distinct paths: Red, Blue, or Black. Set in a high-tension studio environment, the game prioritizes suspense and immediate engagement, offering a modern twist on colour-prediction mechanics.

The Choice isn’t just a game; it’s a high-stakes narrative where every draw counts, introducing two signature mechanics designed to drive player retention and volatility:

  1. The Double Match Boost: When both pills revealed match the player’s chosen colour, an immediate payout boost is triggered. This mechanic rewards intuition with premium winning opportunities, turning standard rounds into high-reward events.
  2. The Black Pill Risk: Introducing an unpredictable edge, the Black Pill serves as a “total bust” for both hands. This instant reset mechanic heightens the psychological stakes, keeping players on the edge of their seats as they navigate the balance between destiny and risk.

Key Game Features:

  • Cinematic Production: A visually stunning live dealer environment designed for maximum immersion.
  • High-Velocity Gameplay: Rapid-fire rounds ensure a continuous flow of action for the modern player.
  • Intuitive Prediction: Simple yet deep mechanics focused on Red, Blue, and Black draws.
  • Seamless Integration: Built with advanced operator tools to ensure easy deployment and optimized performance across all platforms.

“In developing The Choice, we stepped away from the constraints of traditional card games to curate a truly cinematic event,” said Arturs Fjodorovs, CPO at Creedroomz. “By balancing the high-reward potential of the Double Match with the sudden, heart-pounding risk of the Black Pill, we’ve created a psychological rhythm that keeps players completely immersed in the moment.”

Sands China secures 2nd consecutive “Top Employer” certification

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Sands China announced that it has once again earned the prestigious “Top Employer” certification from the Top Employer Institute, one of the world’s most authoritative evaluators of HR excellence, marking its second consecutive year receiving this distinction and reaffirming its commitment to industry‑leading people practices.

Following last year’s milestone as the first integrated resort operator in the Asia Pacific region and the first company in Macao’s tourism and service industry to earn this international accreditation, Sands China has successfully retained the accolade in 2026, joining 2,500 certified organisations worldwide. This achievement highlights the company’s adherence to international standards and excellence in human resources strategy.

This year, Sands China outperformed the global average across more than 200 assessment criteria, including leadership, talent acquisition, workplace environment, rewards, and recognition – demonstrating the company’s comprehensive human resources management capabilities. Notably, Sands China’s initiative to create new positions specifically for people with disabilities was featured in the Top Employer Institute’s white paper as a best practice, underscoring the company’s long-term commitment to diversity and inclusion.

Sands China empowers young filmmakers by supporting the International Film Camp 2025
Grant Chum, CEO & Executive Director of Sands China

Grant Chum, CEO & Executive Director of Sands China, commented on the recognition: “Receiving the Top Employer certification for two consecutive years is a strong endorsement of our talent strategy and corporate culture. It reaffirms our steadfast commitment to a people-oriented approach and to nurturing talent for Macao. Our team members are the company’s most valuable asset, and being a dedicated employer remains our guiding principle.

We have hence continuously strived to provide our team with a supportive work environment and innovative initiatives that enhance both career and personal development. We sincerely thank the Macao SAR government and the wider community for their ongoing support in strengthening Macao’s talent pool and driving diversified development as we continue to cultivate more high-quality talent to foster Macao’s economic diversification.”

As Macao’s largest private employer, Sands China has nearly 28,000 team members and focuses on three core pillars:

  1. Attracting
  2. Developing
  3. Retaining talent

In terms of talent attraction, Sands China leverages its diverse business portfolio and has so far created over 1,400 different job roles across MICE, hospitality, entertainment, retail, and sports events, providing more than 90,000 employment opportunities for Macao residents. Last year, the company introduced a new “stay away from overnight shift” hotel front office position to encourage more local youth to join the tourism and hospitality industry.

To further equip its workforce, Sands China has established more than ten elite development programmes and continues to strengthen the curriculum of the eight professional academies under the Sands China Academy. In 2025, the company launched new initiatives such as the Sands China Integrated Resort Leader Development Programme and the AI Up-skilling Programme, further strengthening team members’ core competitiveness. 

Sands China also places strong emphasis on employee well-being and holistic health. Last year, the company introduced up to six days of paid Child Care Leave and a Parenthood Support Shift for team members who are new parents to further strengthen Sands China’s family-friendly workplace. The company also adopted AI-powered health screening tools to help team members identify potential health risks at an early stage.

As of the end of 2025, more than 14,000 team members have served the company for 10 years or longer, accounting for nearly 50 percent of the entire workforce, testifying to a workplace culture that is well-trusted and embraced by team members.

In 2025, Sands China received 32 international and regional human resources awards, including two awards at the 5th National Human Resources Innovation Competition, and 11 honours at the Employee Experience Awards Hong Kong and Singapore, further validating the effectiveness of its talent development initiatives.