Ahead of the Year of the Horse, Sands China and Las Vegas Sands senior executives united in Macao to demonstrate the Sands Cares commitment through their participation in the annual community Spring Celebrations.
Chinese New Year is one of the most cherished festivals across Chinese communities worldwide. Each year, as Sands China joins global visitors in celebrating the season, it is the company’s tradition to turn festive blessings into meaningful actions – bringing care, warmth, and goodwill into the community.
The initiative underscores Sands’ long-standing commitment to corporate social responsibility across its operating regions, not only translating festive joy into community support, but also reflecting its deep respect for Chinese culture.
During an activity on February 3, Patrick Dumont, president and chief operating officer of Las Vegas Sands, together with the senior management team, joined with 300 participants, including Sands China team members from across 20 departments and Sands Cares Ambassadors.
Guided by the shared spirit of Sands Cares, participants prepared Lunar New Year gift packs and handwritten festive spring couplets. Together, they packaged more than 20,000 staple foods and essential items, assembling 2,000 Lunar New Year gift packs, each filled with care and well wishes for the community.
Sands China’s commitment to the community also extends to supporting local small and medium-sized enterprises (SMEs). Dumont and senior management paid a visit to Rua das Estalagens, offering early New Year greetings to enterprises participating in Sands China’s Entrepreneurship Recruitment Programme for Rua das Estalagens, engaging directly with business owners and wishing them continued success in the year ahead.
To further support the growth of local social service organisations, all items within the gift packs packaged on Feb. 3, including cooking oil, rice, healthy noodles, cleaning supplies, and handwritten spring couplets, were sourced from the local NGO Fuhong Society of Macau. The gift packs were delivered by Sands Cares Ambassadors to elderly users of the Peng On Tung service and individuals in need, ensuring that every gesture of “Sands Cares” truly reaches both hands and hearts.
Dumont and members of the senior management team also took part in local New Year customs by learning to write traditional spring couplets, gaining first-hand appreciation of the cultural significance and auspicious meanings associated with the Chinese character Fu (福).
Dumont and team expressed pride in Sands China’s role as a dedicated employer and responsible corporate citizen. They also commended Sands China’s volunteer team for its long-term dedication and enthusiasm, encouraging more team members to take part in volunteer programmes and help extend further care to the Macao community.
The Sands Cares Ambassador volunteer team was established as Macao’s first corporate volunteer team within the industry. To date, more than 4,000 team members have participated, contributing over 360,000 cumulative volunteer hours. In the past year alone, the team organised an average of up to four community care activities per week, building strong, long-term partnerships through consistent and heartfelt service.
Through thoughtful action, practical support, and genuine engagement, Sands China continues to live out the Sands Cares spirit, strengthening its partnership with Macao and working hand in hand with the community to build a more caring, inclusive society.
The Sands Cares Spring Celebration with the Community and other community initiatives are part of the Sands Cares global corporate citizenship programme. Over the years, the programme has introduced numerous initiatives to give back to society, actively collaborating with local charities and social service organisations to build a better, more harmonious, and inclusive Macao.
