SOFTSWISS has announced its newest partnership with TrueLabel, enabling the integration of the SOFTSWISS Sportsbook into the TrueLabel platform and allowing operators to add sports betting functionality to their existing setup without rebuilding core infrastructure.
SOFTSWISS Sportsbook-TrueLabel partnership reflects the companies’ shared focus on flexibility and operational efficiency.
Through the integration, operators gain access to a full-featured sportsbook, including broad sports coverage, live betting, flexible bet types, and built-in risk management. The solution fits into multi-product environments, helping operators expand their offering.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, commented: “This partnership is a good example of how platform integrations should work. Sports betting operators want predictability more than anything – they need to know the product works reliably, scales smoothly, and comes with proper support. TrueLabel provides a strong, well-structured platform, and working with them helps us reach more operators while keeping their businesses running efficiently. We’re pleased that early feedback confirms the SOFTSWISS Sportsbook performs well in the robust and stable TrueLabel environment.”
SOFTSWISS and TrueLabel will focus on deeper product alignment and additional functionality. The partnership reflects a broader industry shift toward modular, platform-agnostic solutions that allow operators to adapt more easily in competitive, regulated markets. It also supports cross-selling between casino and sportsbook products – a key microtrend highlighted in the recently released 2026 iGaming Trends Report.
Alexandra, Head of Games Management at TrueLabel, shared: “The integration process was structured and efficient, with strong technical support and responsive communication. The SOFTSWISS team adapted the solution to our specific platform needs, ensuring a smooth launch. Now our partners have access to a robust sportsbook, and we plan to enter new markets with a reliable tool that works effectively in real-world conditions.”
