Decimal Data, a leading provider of precision cricket data, intelligence, predictions and odds, has appointed seasoned sports executive Andrew Ashenden as CEO to lead its next phase of growth.
Established in 2020 by cricket trading experts Charlie Bruce and Ben Newton, Decimal Data is a core business within the Decimal Data Group and operates the world’s largest specialist real-time cricket data, intelligence and odds team.
It is on track to deliver elite level, trading-grade fast data coverage and precision live odds for more than 10,000 live games in 2026 with industry-leading latency, depth and accuracy, and is trusted across cricket to power critical fan and betting experiences and team performance decisions.
Ashenden brings nearly 20 years of strategic and commercial sports media expertise and has extensive experience working with major global sports federations, rightsholders, media, prediction markets and sportsbooks. Most recently at Stats Perform, he has spent most of his career launching and scaling official data, video and content products globally, establishing material new revenue streams for the professional sports ecosystem.
As CEO, Ashenden will lead Decimal’s executive team and oversee the company’s next phase of growth across real-time official cricket data rights, odds, video, managed trading, intelligence, predictive products and new verticals.
“Ash has an exceptional track record in turning sports data and content into valuable global products for rightsholders, media companies and sportsbooks,” said Decimal Data founder Charlie Bruce. “His expertise, instincts and leadership abilities are exactly what Decimal needs as we scale our mission to help professional cricket attract more value, attention and investment.”
Andrew Ashenden, new CEO of Decimal Data, added: “Cricket is one of the world’s biggest sports, one of the hardest to analyse, and continues to grow rapidly, including in the women’s game. Decimal Data is the world’s largest specialist team of cricket data, intelligence, technology and trading experts. I’ve been a long-term admirer, and I’m very proud to be joining such an impressive business.”
Ashenden’s appointment comes as Decimal records its sixth successive year of growth, with demand increasing across the sport for faster, more trusted and more sophisticated cricket data, odds and content that elevates cricket fan, betting, prediction and commercial experiences.
“It’s an exciting time to join. The company is investing further in rights, people, technology and customer-facing products. Men’s and women’s cricket is soaring in popularity globally and Decimal is at the heart of the action. We have an opportunity to make it even richer to experience, and more valuable for rightsholders, teams, media platforms, sportsbooks, prediction markets, sponsors and fans,” shared Ashenden.
