London-based video virtuals and instant win games specialist Highlight Games has shared that its proprietary platform has successfully passed Italy’s ADM collaudo process, the regulator’s rigorous technical certification for gaming platforms.
After the World Cup, Highlight Games will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels, with operators transferring to Highlight’s platform over the months that follow.
Highlight Games is the number one performing virtual sports supplier in Italy, and certification marks a pivotal moment in the business’s history: its market-leading content will now be delivered via its own zero-cost streaming technology, giving the company full control of its product roadmap in its most important market.
Steven Holmes, CEO, Highlight Games, shared: “This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM-certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.”
“Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.”
