The global betting company 1xBet was honored in the Best Sportsbook Operator category at the SiGMA Awards South America 2026, reinforcing its leadership in this fast‑growing region.
Members of the expert judging panel highly praised the brand’s standards and its ability to integrate innovation into its products effectively. This prestigious award has reinforced 1xBet’s status in Latin America.
1xBet’s victory in this key category demonstrates the soundness of its chosen strategic approach. By combining its global reputation with a deep understanding of the regional context, the brand has created a platform that delivers an exceptional user experience.
The expert judging panel’s decision confirmed that 1xBet’s products fully meet today’s player needs. A mobile-first platform with a fully localized interface and access to local payment providers’ services is exactly what users in Latin America require.
“It was an honour to receive the Sportsbook Operator of the Year award, a clear recognition of 1xBet’s in-house sportsbook as the leader in LatAm. I have had the honour of receiving three Sportsbook Operator of the Year awards this year, each representing a different region, and the continued global success of our sportsbook demonstrates that 1xBet is a global leader with a strong local focus,” shared Simon Westbury, Strategic Advisor for 1xBet.
The awards ceremony was attended by all key industry experts and leaders from the iGaming sector who attended the SiGMA Americas 2026 exhibition. More than 18,500 delegates participated in discussions about the dawn of a new era in online entertainment, and over 250 distinguished speakers delivered presentations. Brazil, like other Latin American countries, is experiencing a surge in gambling and business activity, so operators, providers, affiliates, and other industry representatives are on the cusp of major changes.
A global presence and an effective long-term international development strategy will strengthen 1xBet’s leadership in Latin America. Thus, take advantage of this opportunity to build a profitable business on a leading platform trusted by over 3,000,000 players. Join the 1xPartners affiliate program and unleash the potential of this rapidly growing region.
With over 500,000 partners already benefiting from flexible partnership models, high registration‑to‑deposit conversion, availability in 150+ countries, and 73 payment methods, 1xBet and the 1xPartners affiliate program open the door to new opportunities across Latin America.
