The global betting company 1xBet participated in the Africa Gaming Expo, held from March 24 to 27 on Chief Yesufu Abiodun Road in Lagos, where industry leaders were honored for driving bold innovation and digital transformation that continue to elevate the African iGaming market.
An important part of the event was the award ceremony for industry leaders who, through bold ideas and digital transformation of products, made the African iGaming market a more comfortable space for all participants.
Industry experts recognized 1xBet’s major contribution to the development of the industry and named the brand winner in the African Sports Betting Operator of the Year category. The presentation of this prestigious award confirmed that the company does not simply follow trends but shapes them. 1xBet offers a unique mix of global experience and deep understanding of the local context, which helps its products deliver a better user experience for customers.
As part of the AGE Africa 2026 exhibition, the 1xBet team set up a booth that became a hub of business activity in Lagos. Guests talked openly and without unnecessary formality, discussed new deals, and exchanged contacts. After productive networking, they could relax in the bar area, where aromatic coffee and refreshing cocktails were served. 1xBet also added interactive entertainment and prize giveaways to break up the business atmosphere.
AGE 2026 brought together more than 11,000 delegates, with over 155 global companies taking part in the event. Over three days, 85+ speakers shared expert insights and discussed the main industry challenges in the region. 1xBet was actively involved in networking and joined panel discussions.
Forums like this enable effective exchange of experience and insights, helping drive the development of the iGaming industry in the region.
The results of the prestigious forum confirmed that in recent years, the African iGaming industry has become a symbol of strong business activity, rapid growth, unique experiences, and transparent regulation. For 1xBet, this is a strategically important region that helps the brand promote responsible gaming standards and build new promising partnerships. Receiving the African Sports Betting Operator of the Year award confirmed the company’s leadership and the strength of its chosen development path.
With 1xPartners, the flagship program of 1xBet, you can fully tap into the potential of the African iGaming market. More than 500,000 participants from over 150 countries already have access to leading affiliate marketing tools and have seen the benefits of high conversion rates from registrations to deposits. 1xPartners members can earn lifetime commissions of up to 50% from the players they bring in.
About 1xBet
1xBet is a global company with 19 years of experience, one of the leading bookmakers in Africa. The brand actively supports African sports and is an official partner of the Confederation of African Football (CAF) and all its tournaments. On a global level, 1xBet partners with FC Barcelona, PSG and FIBA. Millions of players across Africa place bets on top events and enjoy the best online games on a platform available in 73 languages.
More than 3 million players worldwide visit the 1xBet platform every month. The company regularly receives prestigious awards, such as “Sportsbook of the Year – Africa” and “Best on mobile” at the SiGMA Africa Awards and “Affiliate Company of the Year” at the International Gaming Awards 2024.
About 1xPartners
1xPartners is a leading affiliate program that has been offering some of the best earning conditions in the iGaming industry for 10 years. It supports more than 250 payment methods and provides access to an extensive library of marketing materials. 1xPartners works with Paris Saint-Germain and other global sports brands, and its reliability has been proven by prestigious industry awards such as IGA, SiGMA, and others.
About AGEÂ
The Africa Gaming Expo (AGE) is one of the largest iGaming exhibitions in Africa, focused on integrating innovation and advanced fintech solutions. The forum brings together operators, regulators, investors, business professionals, and other niche experts. This year, the event was attended by more than 11,000 delegates who came to showcase modern technologies and share experiences.
