HomeNewsMacauSands China renews trademark license deal with LVS until 2028

Sands China renews trademark license deal with LVS until 2028

Sands China said it has renewed its international trademark license agreement with parent Las Vegas Sands (LVS), ensuring continued use of the group’s brands in Macau and across Greater China until the end of 2028.

The renewal, signed on December 24th, extends the existing agreement for three years from January 1st, 2026.

Under the deal, Sands China subsidiaries Venetian Macau Ltd, Venetian Cotai Ltd, Venetian Orient Ltd and Cotai Strip Lot 2 Apart Hotel Ltd will continue to use LVS-owned marks and intellectual property in their integrated resorts.

Sands China will pay LVS an annual royalty of 1.5 percent of gross gaming and non-gaming revenue, calculated under US GAAP. The company set annual caps of $138.5 million, $152.4 million and $167.6 million for 2026, 2027 and 2028 respectively, referencing past fees and projected revenue growth.

Directors said the renewal was “fair and reasonable” and vital to maintaining the group’s corporate identity. LVS directors serving on Sands China’s board abstained from voting.

Sands China operates major resorts in Macau including The Venetian, The Parisian, The Londoner and Sands Macao. LVS, listed in New York, is one of the world’s largest developers of integrated resorts.

Nelson Moura
Nelson Mourahttp://agbrief.com
Editor and reporter with 10 years of experience in Greater China, namely Taiwan and Macau, in printed and online media, with a focus on finance, gaming, politics, crime, business and social issues.

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