Macau gaming operator Sands China participated in the 13th Macao International Travel (Industry) Expo (MITE), hosted at the Cotai Expo of The Venetian Macao from April 25 to 27, 2025. During the three-day event, Sands China showcased its latest hotel, the Londoner Grand, along with a range of captivating offerings.
The company’s involvement reflects Sands China’s ongoing commitment to the Macao Government Tourism Office (MGTO) and its ‘tourism +’ initiatives, while enhancing the city’s dynamic reputation as a ‘World Centre of Tourism and Leisure’.
Spotlight on Londoner Grand
Sands China’s booth in gleaming gold and regal blue spotlighted its new hotel offering – Londoner Grand, a resort within a resort. Located in The Londoner Macao, Londoner Grand marks a bold new chapter in luxury and style for discerning travellers.
The hotel’s newly-appointed No.1 Ambassador, G Bear, and a preview of his very own G Bear Café, are also key elements. The presence of a scale model of London’s iconic Big Ben, a carriage, and captivating travel and culinary experience videos shown on a large LED screen were all designed to give expo visitors a glimpse into the world of British luxury living.
Exploring MITE, Experience the World
Supported by the Ministry of Culture and Tourism, the Liaison Office of the Central People’s Government in the Macao SAR and the Office of the Commissioner of the Ministry of Foreign Affairs of the People’s Republic of China in the Macao SAR, the 13th edition of MITE was organized by the MGTO and coordinated by the Macau Travel Agency Association.
Under the theme of ‘Explore MITE, Experience the World’, the Expo featured six new major highlights across three halls, creating a comprehensive platform for promotion, exchange, marketing and sales, completed with over 70 destination presentation sessions, forums and activities.
The new highlights included bilingual live streaming of sales products at the Belt and Road Products Pavilion; Coffee Station, Foodie Market and The Cellar to showcase the diversity of flavours in Macao as a City of Gastronomy; a Champions’ Roundtable exchange session and pop-up store displaying the mascots and souvenirs of the 15th National Games; the Macao Grand Prix Museum and Macao Science Center joining the EduTourism Hive; a Halal Horizons Pavilion to open new market opportunities; and a 3D smart exhibition navigation system complemented by an AI digital ‘human’ as host and virtual anchor.
Bringing together tourism and industry delegates from near and far, the event showcased the world’s newest tourism trends and products while emphasising Macao’s vibrant ‘tourism+’ experiences for residents and visitors.
