On July 19, the MetLife Stadium in East Rutherford will host the American tournament final, where the world’s new champion will be crowned. The deciding match of the previous edition in Qatar drew a staggering 1.5 billion viewers, but this year is expected to set a new record.
Conor McGregor, an ambassador for the global betting brand 1xBet, has added another layer of intrigue to the year’s biggest sporting event by placing a $100,000 bet on Argentina to win 3-2. The Irish fighter’s prediction is a unique newsworthy moment that can’t be missed.
Conor McGregor has nearly 50 million followers on Instagram and enjoys Hollywood-level fame. He engages people on social media who do not usually stay up to date with football action, so his prediction will help partners expand their target audience. His bet already captured the attention of thousands who weren’t even aware of the final match’s date.
If the fighter’s bet wins, the $100,000 stake will turn into $3,600,000! While few players can afford to wager that much, anyone can make a prediction on a high-odds market.
This case clearly demonstrates that ambassadors’ global influence creates real benefits for the brand and its partners, rather than just abstract value. Ride the wave and monetise the buzz surrounding the World Championship final on the most lucrative terms with 1xPartners!
