Macau’s tourism body says that it has achieved 66 out of 76 of its action plans for its Tourism Industry Development Master Plan for 2022, and that 76 out of the 77 action points ‘have commenced by stage with relevant tasks in progress’.
In the first plenary meeting of the Tourism Development Committee last week, Secretary for Economy and Finance Lei Wai Nong noted that ‘various economic indicators are pointing to a bright future macroscopically’, expressing hope that the government would ‘keep joining hands with the tourism sector […] to bring new progress in different tasks and inject impetus to tourism and economic development, drawing more visitors from around the world to Macau for travel and spending’.
“Through a new series of promotions and advertising campaigns, and with new tourism products, Macau will receive more tourists,” noted the Secretary.
“Therefore on July 1st, the tourism bureau launched an outside campaign to present Macau as an attractive city. The campaign will encourage all residents to participate and act as tourism ambassadors,” the Secretary noted at the plenary session.
Macau has repeatedly announced its intent to rebrand itself as a non-gaming destination, with campaigns in Hong Kong, Taiwan, Thailand, South Korea, Japan and other regional markets, as well as Portugal, carried out or scheduled for this summer.
During the first six months of the year, Macau welcomed some 11.64 million tourists, up 236 percent yearly, with overnight visitors totaling 6.06 million, up by 372.5 percent yearly.
The main aim of both authorities and gaming operators is to increase the length of stay of visitors, therefore also increasing spend, utilizing non-gaming products and attractions.
