Stake has announced a new global ambassador partnership with skateboarding icon Nyjah Huston, marking a significant milestone in the brand’s ambitions to continue growing in action sports.
The partnership will see Huston represent Stake globally from June 2026 ahead of this summer’s X Games Summer League Championship.
Widely regarded as one of the greatest skateboarders of all time, Huston has built one of the most decorated careers in the history of the sport.
The announcement follows a landmark period for the sport globally, with skateboarding growing in mainstream popularity following its Olympic debut. In 2024, Huston added to his legacy by claiming an Olympic bronze medal in the inaugural men’s street event at the Summer Games in Paris, France.
In a first for the brand exploring ambassador roles with skateboarders, the partnership also reinforces Stake’s continued investment in skateboarding through existing partnerships with X Games and Street League Skateboarding.
Akhil Sarin, Chief Marketing Officer at Stake, said: “Stake is proud to be home to many world-class and iconic athletes in their respective sports. Adding Nyjah Huston, a true legend of skateboarding, to the Stake family is something we are really excited about.
“We take enormous pride in the calibre of superstars on our roster, and with that comes a genuine responsibility and passion to shine a spotlight on the sports they represent and help elevate them to new audiences. Nyjah is a perfect embodiment of that commitment – a true icon who has done as much as anyone to bring skateboarding to the world stage.”
“At Stake, we’ve always been drawn to sports that are dynamic, high impact and entertaining – the kind that resonate with our community in a real way. Skateboarding is a brilliant example of that, and as a brand, we’re excited to keep exploring and championing sports that reflect those values.”
“This partnership further cements our position as the only casino and sportsbook brand within the action sports ecosystem, and there’s a lot more to come.”
“Nyjah embodies so many qualities which perfectly align with Stake as a brand, and we can’t wait to begin working together in what is set to be an exciting partnership for our followers.”
Nyjah Huston also shared his enthusiasm, stating: “It’s a great sign to see a company like Stake investing into X Games, action sports athletes, and skateboarding. I’ve always thought contest skating needs to get eyes on it, and brands like Stake being involved is a step in the right direction. I’m stoked to be working with them, and I have a feeling we’re going to do some epic things together.”
The announcement adds to Stake’s growing global sponsorship portfolio, which spans sport, entertainment and culture.
