The Macao Government Tourism Office (MGTO) has announced plans to relaunch a scheme offering discounted bus and ferry fares for foreign travelers arriving at Hong Kong International Airport and heading to Macau.
This move is part of a broader initiative aimed at attracting more international visitors, with a particular focus on long-haul markets in Europe, India, and the Middle East.
The details of the scheme have yet to be released.
From January to August 2024, MGTO partnered with Macau HK Airport Direct to provide complimentary bus tickets for eligible travelers arriving at the airport. Additionally, from February to July 2024, MGTO worked with TurboJET and Cotai Water Jet to offer free one-way ferry tickets.
Macau is projected to welcome approximately 38 to 39 million visitors this year, close to the pre-pandemic figures seen in 2019. Last year, the SAR recorded 2,423,093 international visitors, marking a 66 percent increase compared to the previous year. MGTO has set a target to attract 3 million foreign visitors this year.
According to MGTO Director Maria Helena de Senna Fernandes, the office is expanding its efforts to draw tourists from Europe, the United States, and India. This is in addition to its core markets, which include mainland China, Hong Kong, Taiwan, and key foreign markets in Southeast Asia and Northeast Asia.
