Social media influencers in Australia are under increased scrutiny after the country’s online gambling watchdog warned of tough penalties for promoting illegal gambling services.
The Australian Communications and Media Authority (ACMA) said it has observed a rise in influencers promoting unlicensed online casinos and gambling platforms through popular platforms such as Instagram, Facebook and TikTok. The authority stressed that such promotions are illegal under Australian law and could expose influencers to severe civil penalties.
‘We are seeing influencers live-stream themselves gambling or sharing tutorials on how to use illegal platforms’, the watchdog said. ‘Many include direct links to these services or run giveaways tied to them — all of which are against the law.’
Under Australian regulations, online slot machines (commonly known as pokies), casino-style games like blackjack, and in-play sports betting are prohibited unless licensed by the government. It is also illegal to promote or offer unlicensed lotteries and wagering services within the country.
Influencers who profit from promoting these services — whether through affiliate links, paid promotions, or sponsored content — are considered in breach of the law. Individuals found guilty can face civil penalties of up to AU$59,400 ($38,643).
In cases where influencers are found to facilitate direct access to illegal gambling services, fines can climb as high as AU$2.4 million ($1.5 million).
The ACMA has issued a clear warning that it is monitoring online content closely, particularly where younger audiences are involved. The authority is concerned that many of these illegal gambling services do not offer basic consumer protections, leaving users — especially younger Australians — exposed to financial harm and potential scams.
“These platforms are not regulated. There are no safeguards. Once people lose money, there is often no way to get it back,” indicated an ACMA spokesperson.
