The Victorian Gambling and Casino Control Commission (VGCCC) is monitoring social media influencers who promote gambling and is considering regulatory and legal action if their content is found to breach Victoria’s gambling advertising laws.
VGCCC CEO Suzy Neilan said influencers who promote gambling could be exposing Victorians to harm while also risking legal consequences, particularly when content involves poker machines. Under the Gambling Regulation Act 2003, the promotion and advertising of poker machines is prohibited in Victoria.
“When influencers fan out wads of cash and celebrate winning thousands of dollars, they’re not only sharing content, but they’re also shaping perceptions and attitudes towards gambling and downplaying the very real risk of harm that comes with it,” Neilan said.
The regulator said posts showing venue visits, gameplay or “wins” involving poker machines may constitute illegal gambling advertising. If a criminal offence is substantiated, an individual could face fines of up to AU$24,421 ($15,800).
The VGCCC said it will launch a targeted social media campaign to warn influencers about the potential harm caused by gambling promotion and the legal risks linked to poker machine content.
Neilan said the regulator is aware of influencers and other social media accounts portraying gambling as harmless entertainment, a lifestyle or a source of easy money. She noted that many influencers have strong influence over young adults aged 18 to 24.
“Through these posts, young people are led to believe gambling doesn’t carry risk and pick-up gambling without understanding the potential for harm,” she said.
The regulator also pointed to player losses in Victoria, which totalled AU$3.14 billion ($2.03 billion) last financial year.
The VGCCC said licensed venues should avoid promoting gaming machines and set clear entry conditions, including bans on filming in gaming rooms.
